NBCU’s Peacock goes live in US

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Peacock, NBCUniversal’s streaming service, has officially launched in the US offering consumers across the country a collection of live and on demand programming from NBCUniversal and beyond.

Unlike most of its competitors, Peacock will offer a free ad-supported tier – although premium subscription plans are available.

At launch, Peacock offers more than 20,000 hours of content from networks and studios including NBC, Bravo, USA Network, SYFY, Oxygen, E!, CNBC, MSNBC, NBCSN, Golf Channel, Universal Kids, A&E, ABC, CBS, The CW, FOX, HISTORY, Nickelodeon, Showtime, Universal Pictures, DreamWorks, Focus Features, Illumination, ViacomCBS, Paramount, Lionsgate, Warner Bros. and Blumhouse.

In addition, the service will feature Peacock Original movies and shows; more than 30 curated channels; current season series and specials from NBC and Telemundo; live news and sports; as well as daily trending highlights from TODAY, NBC Nightly News, Meet the Press, Noticias Telemundo, MSNBC, CNBC, NBC Sports, E! News and Access Hollywood.

“This is a historic moment for our company as we proudly introduce Peacock to consumers nationwide—a groundbreaking vision that was brought to life by an incredible team of people from across Comcast, NBCUniversal and Sky,” said Matt Strauss, Chairman of Peacock. “From current, classic and original movies and shows, to live news, sports, curated channels and trending content from around the world, Peacock is the only free, premium ad-supported streaming service that brings together everything consumers love about television and streaming—all in one place.”

Peacock offers an ad-supported free tier and an ad-supported premium tier for $4.99/month, serving no more than five minutes of advertising per hour. An ad-free version of the premium tier is also available for $9.99/month.

Peacock is currently available on Apple devices including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices including Android, Android TV devices, Chromecast and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; and VIZIO SmartCast TVs and LG Smart TVs. Comcast’s eligible Xfinity X1 and Flex customers, as well as eligible Cox Contour customers, enjoy Peacock Premium included with their service at no additional cost. Starting the week of July 20th, Peacock will also be available Sony PlayStation 4 and PlayStation 4 Pro.


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