La Liga has become the first European football league to launch its own Twitch stream.
The Spanish league will release a new suite of compilations, videos and special programs with players, league ambassadors and symbols every week. La Liga will also publish original broadcasts produced by La Liga North America, the league’s operations in the US, Canada, and Mexico.
This weekend’s first week of content between FC Barcelona and Real Madrid will focus on ‘El Clásico’ and include a live warm-up.
“As a global entertainment brand, La Liga is committed to offering the best products in the world,” said Alfredo Bermejo, director of digital strategy at La Liga. “The official La Liga account on Twitch is an opportunity to take the next step in our content and social media strategy. Twitch is a service that allows us to reach new types of audiences and explore new content formats to our global fan base to reach.”
Farhan Ahmed, Manager of Twitch’s Strategic Partnerships, added, “The La Liga approach to this collaboration, which aims to increase fans through unique content, promises to be innovative, engaging, and impactful. We can’t wait to see them fit into a community of super fans interact and immerse themselves in this content.”