Advanced Television

la liga

Spain: Movistar Plus launches low cost football promo

Spain’s Movistar Plus has launched a low cost offer whereby all subscribers to Fusión or MiMovistar will be able to watch all LaLiga, LaLiga Hypermotion (second division), Champions League and Europa League content between now until August 31st for a one-off payment of €30. Under this promotion, subscribers will save €150 as the package usually […]

April 17, 2024From David Del Valle in Madrid

Vodafone Spain: La Liga returns, bull fighting debuts

Vodafone Spain is finalising an agreement with streaming service DAZN to again offer La Liga football, six years after dropping this content in favour of cinema and TV series due to the high cost for TV rights, according to El Independiente. With the move, Vodafone would broadcast five matches from La Liga every week to […]

February 1, 2024From David Del Valle in Madrid

Spain: Telefónica secures La Liga until 2027

Telefónica, the Spanish telco, has acquired five live football pay-TV matches per week, from 2025 to 2027, for a fee of €1.29 billion. Telefónica will pay €250 million for half of the 2024-2025 season and €520 million per season in 2026 and 2027 to broadcast the matches in Spain, and will have the first pick […]

January 19, 2024From David Del Valle in Madrid

Spain: Movistar, DAZN renew deal

Movistar and DAZN have renewed their partnership for another three years with the sports streaming service offering all its content on Telefónica’s platform in SpainMovistar’s subscribers will be able to watch content including Formula 1, Moto GP, WTA circuit, Premier League football, Coppa Italia football, Liga F football and UEFA Women’s Champions League through MiMovistar.La […]

January 2, 2024From David Del Valle in Madrid

Spain: O2 adds discounted Movistar Plus OTT

Telefónica’s second brand, O2, has revamped its services and added pay-TV to its offering with the launch of the Movistar Plus OTT platform. O2 subscribers in Spain will now be able to watch Movistar Plus at a cheaper price of €12 a month compared to €14 through other operators. ustomers have to go to its […]

October 26, 2023From David Del Valle in Madrid

Hontai Capital to pull out of Mediapro?

Southwind Group, parent company of the Chinese Hontai Capital, is reportedly weighing up selling its 80 per cent stake in Spanish TV group Mediapro, just one year after its acquisition. The Chinese group paid around €1 billion for the majority of the shares in the company, the other owners are UK`s WPP and the founders […]

October 11, 2023From David Del Valle in Madrid

La Liga calls for enhanced AV content

Representatives of clubs in Spain’s premier football league La Liga have approved the requirement for an additional parameter to be included in the ‘audience recognition’ criteria – that is to say knowledge and awareness of a club among audiences – allowing for a more equitable and fairer distribution of resources generated by the commercialisation of […]

August 7, 2023By Colin Mann

Movistar plotting OTT Movistar++

Movistar is reportedly set to launch a new OTT service, branded Movistar++, in an attempt to attract the 2.5 million Netflix subscribers who have dropped their subscription following the clampdown on password sharing. The company could reveal plans it by the end of June, with the service set to include movies, TV series and, according […]

July 13, 2023From David Del Valle in Madrid

Digital Virgo, LaLiga launch LaLiga Xtra app

LaLiga and Digital Virgo have signed a partnership agreement to introduce LaLiga Xtra,, which reach users on a global level offering a unique way of consuming content, through licensees in 18 countries. The agreement configurates the next phase of LaLiga Xtra, based on a licensing model, which will allow LaLiga to be focused on the content […]

May 30, 2023

LaLigaSportsTV targets €100m revenues

The streaming offering from La Liga, LaLigaSportsTV, aims to reach €100 million in revenues annually and “become a strategic project” for La liga, according to Julio Fariñas, director of the La Liga OTT platform, speaking to El Confidencial. Today, the streaming service offers around 15 competitions both in pay and FTA TV, and between 80 […]

May 16, 2023From David Del Valle in Madrid