Advanced Television

la liga

Spain: O2 adds discounted Movistar Plus OTT

Telefónica’s second brand, O2, has revamped its services and added pay-TV to its offering with the launch of the Movistar Plus OTT platform. O2 subscribers in Spain will now be able to watch Movistar Plus at a cheaper price of €12 a month compared to €14 through other operators. ustomers have to go to its […]

October 26, 2023From David Del Valle in Madrid

Hontai Capital to pull out of Mediapro?

Southwind Group, parent company of the Chinese Hontai Capital, is reportedly weighing up selling its 80 per cent stake in Spanish TV group Mediapro, just one year after its acquisition. The Chinese group paid around €1 billion for the majority of the shares in the company, the other owners are UK`s WPP and the founders […]

October 11, 2023From David Del Valle in Madrid

La Liga calls for enhanced AV content

Representatives of clubs in Spain’s premier football league La Liga have approved the requirement for an additional parameter to be included in the ‘audience recognition’ criteria – that is to say knowledge and awareness of a club among audiences – allowing for a more equitable and fairer distribution of resources generated by the commercialisation of […]

August 7, 2023By Colin Mann

Movistar plotting OTT Movistar++

Movistar is reportedly set to launch a new OTT service, branded Movistar++, in an attempt to attract the 2.5 million Netflix subscribers who have dropped their subscription following the clampdown on password sharing. The company could reveal plans it by the end of June, with the service set to include movies, TV series and, according […]

July 13, 2023From David Del Valle in Madrid

Digital Virgo, LaLiga launch LaLiga Xtra app

LaLiga and Digital Virgo have signed a partnership agreement to introduce LaLiga Xtra,, which reach users on a global level offering a unique way of consuming content, through licensees in 18 countries. The agreement configurates the next phase of LaLiga Xtra, based on a licensing model, which will allow LaLiga to be focused on the content […]

May 30, 2023

LaLigaSportsTV targets €100m revenues

The streaming offering from La Liga, LaLigaSportsTV, aims to reach €100 million in revenues annually and “become a strategic project” for La liga, according to Julio Fariñas, director of the La Liga OTT platform, speaking to El Confidencial. Today, the streaming service offers around 15 competitions both in pay and FTA TV, and between 80 […]

May 16, 2023From David Del Valle in Madrid

La Liga, Mediapro extend rights deal

Spanish La Liga has extended, to 2029, its deal with Mediapro to exploit its international football TV rights, including all territories except for in MENA and North America. In addition, both partners will set up a new joint venture under the name of Peak led by Simon Denyer, former CEO of DAZN to “jointly develop […]

May 5, 2023From David Del Valle in Madrid

Spain: Record pay-TV audience

The existing 73 pay thematic channels in Spain drew 21 million viewers in February, representing 45.5 per cent of the population and breaking and a new audience record, according to Barlovento Comunicación.The most widely watched pay-TV channels are DAZN LaLiga, followed by LaLiga TV (Movistar Plus), AXN, Fox, Liga de Campeones (Movistar Plus), TNT, Calle […]

March 2, 2023From David Del Valle in Madrid

Netflix teams with La Liga for docuseries

La Liga, Spain’s top flight football league, will be the centre of the first sports docuseries that Netflix will produce in the country. The series, currently in pre-production, will focus on the 2023-2024 La Liga Competition, and will be launched globally on Netflix in 2024. Similar to Netflix’s growing slate of sports programming such as […]

February 17, 2023By Nik Roseveare

La Liga content deal with OneFootball

La Liga has reached a global content deal with media platform OneFootball to offer news, interviews and videos from Spain’s top flight football league. La Liga is the first league to use its official account to share all club news, interviews, match reports and videos, including a selection of matchday highlights footage, in Spanish and […]

January 10, 2023From David Del Valle in Madrid