Brazil: VCNI launching BET on Pluto TV
March 18, 2021
ViacomCBS Networks International (VCNI) has announced that BET (Black Entertainment Television) will debut in Brazil on Pluto TV on March 26th. A
lready in 75 countries around the world, BET is a provider of entertainment, music, news and public affairs television programming for Black audiences all over the world. Available for free exclusively on Pluto TV Brazil, BET will be a 24/7 channel.
BET on Pluto TV Brazil will offer some of the most watched series and franchises internationally, including Being Mary Jane, starring Gabrielle Union; Real Husbands of Hollywood, starring Kevin Hart; American Soul, created by Jonathan Prince and Devon Gregory; Boomerang, a comedy series from executive producers Lena Waithe and Halle Berry; and Tyler Perry’s most popular titles including Tyler Perry’s Assisted Living, Tyler Perry’s House of Payne, Tyler Perry’s The Oval and Tyler Perry’s Sistas. More content will be added in the following months after the launch.
“BET is more than a brand, we are the most authentic destination for Black culture around the world, ensuring we continue to connect Africans globally,” said Monde Twala, Senior Vice President of BET International and ViacomCBS Networks Africa, Editorial and General Manager. “We are not only expanding BET’s global footprint in an important market, but bringing the very best of Black culture, entertainment and excellence to an incredible base of fans in Brazil.”
“We are incredibly proud to bring BET to Brazil. It is a brand that has greatly contributed to the global paradigm shift that we are witnessing unfold today,” said Tiago Worcman, SVP Youth & Entertainment Brands ViacomCBS Networks Americas. “Available for free on Pluto TV starting March 26, BET celebrates the brilliance of Black culture with unique and relatable entertainment we think the Brazilian audiences will love.”