Advanced Television

Report: CTV advertising continues to outpace other formats

May 5, 2021

Digital video advertising growth continues, and is expected to represent more than half (56 per cent) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB’s Video Ad Spend 2020 and Outlook for 2021 report, released at the IAB 2021 NewFronts.

Nearly three quarters

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