Advanced Television

VIZIO reveals OAR-certified partners

July 1, 2021

VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns.

The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live addressable TV ad campaigns with top TV networks.

“Addressable advertising is going to play an important role in the future of TV advertising, and we are working to ensure scale, standards and technology to power this future,” said Zeev Neumeier, Chief Innovation Officer for VIZIO and steering community tech lead for Project OAR. “These partner certifications expand the OAR ecosystem so platforms and participants can use their preferred tech stacks or existing solutions.”

Categories: Advertising, Articles, Targetted

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