Advanced Television


Amagi reports broadcast and FAST channels growth on Google Cloud

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a strong surge in its customer deployments of broadcast and FAST channels on Google Cloud. Its channel growth of over 30 per cent on Google Cloud in the last six months underscores Amagi’s steadfast commitment to providing its customers with […]

April 10, 2024

Research: Consumers embrace AI in smartphone market

Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer behaviour. This is according to the latest Worldpanel ComTech study from Kantar, the marketing data and analytics company, which began tracking AI as a driver for smartphone purchasing across its global markets in February […]

April 4, 2024

France: Google fined €250m for IP breaches

French regulators have fined Google €250 million for breaching an agreement over paying media companies for reproducing their content online. The Competition Authority said it was fining the company for breaches linked to intellectual property rules related to news media publishers. The regulator also cited concerns about Google’s AI service. It said Google’s AI-powered chatbot […]

March 20, 2024

NBCU, LiveRamp, Google enable PAIR across CTV

In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]

March 15, 2024

Survey: Consumers don’t want AI-generated news

In response to Google launching a program for news publishers which offers access to AI tools in order to help them produce content, Bynder has conducted a survey of 2,000 consumers in the UK & US, which uncovered that news articles are the form of written copy that consumers believe should be written by a […]

March 8, 2024

Brightcove partners with Google Ad Manager

Brightcove, the streaming technology company, is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetisation service. This collaboration expands Brightcove’s offering by supporting current and future customers that leverage Google Ad Manager’s digital advertising sales platform for their digital ad operations. Brightcove says it also positions the company to serve […]

February 27, 2024

Data: Taylor Swift causes UK Super Bowl audience surge

Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]

February 9, 2024

AST SpaceMobile gets major cash injections

Texas-based AST SpaceMobile, which wants to provide a global satellite-to-smartphone services, has received some major investments from major telcos and Google. But there’s also bad news. The cash, totalling some $263 million (€241.4m), comes from AT&T, Vodafone and Google. The finance, according to consultant Dr Tim Farrar (of TMF Association) suggests that the extra cash […]

January 22, 2024

Report: Brands face marketing challenges in an AI world

After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]

January 17, 2024

TalkTalk rolls out TV Hub upgrade to fibre customers

New and existing customers on TalkTalk’s fibre broadband packages (Fibre 35 & 65) can now get the TalkTalk TV Hub. The TV Hub launched earlier this year as a limited release for its Full Fibre customers and after strong demand, the connectivity provider will now be rolling out the release more widely. The TV Hub […]

December 14, 2023