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Firstlight Media wins Google Cloud Industry Solution Partner of the Year Award

Firstlight Media has received the 2021 Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment. Firstlight Media was recognized for its achievements in the Google Cloud ecosystem, including: driving joint customer success in new markets and business models; spurring the adoption of cloud-based workflows and platforms; and laying the groundwork for […]

June 15, 2022

GroupM UK names new investment MDs

GroupM UK, WPP’s media investment group, has announced the appointment of Carl Nawgamuwa and Jonathan Masterson as Managing Directors of GroupM Investment. Reporting to Simon Willis, Chief Investment Officer, GroupM UK, Nawgamuwa and Masterson will be responsible for driving the continued deployment of GroupM’s Responsible Investment Framework, which focuses on brand safety, data ethics, diversity […]

May 23, 2022

UK creates DMU to regulate Big Tech

Big Tech companies such as Google, Apple and Facebook-owner Meta will have to abide by new competition rules laid out by the UK government – or risk facing huge fines. The new Digital Markets Unit (DMU) regulator will be given powers to clamp down on “predatory practices” of some firms. The DMU will also have […]

May 6, 2022

Report: Ad investment by Big Tech at $46.6bn in 2021

A WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6 billion (€44.11bn), up 49.4 per cent year-on-year, accounting for 6 per cent of […]

May 5, 2022

Study: Piracy’s positive effect on viewership

A study by three Korean academics suggests that although the direct effect of media consumption through BitTorrent to TV viewership is negative, the indirect effect that mediates Internet buzz is positive, which dilutes the negative effect of digital piracy. In a paper for Information & Management, Dongyeon Kim, assistant professor at the Department of Business […]

May 3, 2022By Colin Mann

Google Cloud unveils Media CDN

At the 2022 NAB Show Streaming Summit, Google has announced the general availability of Media CDN, which it describes as “a modern, extensible platform for delivering immersive experiences with unparalleled scale and intelligence”. Media CDN will enable media and entertainment customers to intelligently deliver streaming experiences to viewers around the globe. The same infrastructure that […]

April 26, 2022

Crunchyroll, Google form tech partnership

Google and Crunchyroll, the anime streaming service, have announced a new, multi-year strategic partnership to accelerate and support Crunchyroll’s global scale ambitions. The announcement builds on Google’s existing partnership with Sony Pictures Entertainment that includes collaboration across Android, Google TV and Android TV OS, YouTube, Google advertising solutions, and Google Cloud. Crunchyroll is an independently […]

April 26, 2022

Firstlight Media expands relationship with Google Cloud

Firstlight Media has announced that it is collaboratively working across a suite of Google Cloud products to innovate new, cloud-native monetization, personalization and content delivery capabilities – most notably Free Ad-Supported Television (FAST) – for the next generation of OTT platforms. As part of its expanding relationship with Google Cloud, Firstlight Media’s research and development […]

April 25, 2022

Viaccess-Orca, Google Cloud collaboration

Viaccess-Orca (VO), a global player providing OTT and TV platforms, content protection, and advanced data solutions, has announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations. VO solutions are now integrated with Google Cloud Anthos, a fully managed Kubernetes-based platform, that allows users to manage their data and […]

April 20, 2022

Euronews launches new apps with Alteox

Alteox, the Luxembourg-based digital media, VoD, and SmartTV App development company, has announced its partnership with Euronews under which the technology provider has developed and launched two digital products for the news broadcaster. The products are an application for Linux’s operated STBs (B2B2C) and an Android TV application for the Google Play store (B2C). The […]

April 20, 2022