Advanced Television


Quickplay Teams with Google Cloud to unlock the power of generative AI

Quickplay is partnering with Google Cloud to harness the power of generative AI to create new opportunities for consumer engagement, satisfaction and monetisation for the media and entertainment industry. The latest breakthrough in Quickplay’s multi-year collaboration with Google Cloud leverages defining characteristics of the Quickplay platform – single tenant, cloud-native, microservices, and API-driven – architecture.  […]

September 13, 2023

Harmonic expands ad tech with Google and Equativ

Harmonic has announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ. The new collaborations pave the way for an expanded best-of-breed ad tech ecosystem and enhance the landscape of video streaming monetisation. Harmonic is now an integrated streaming ecosystem partner with Google […]

September 13, 2023

Garmin to expand satellite SOS business?

Traffic and destination mapping business Garmin is rumoured to be planning to work with Google to expand its satellite-based SOS telephony market. One report says that Garmin and Google are talking about using Google Messages and its text option on Garmin’s Response services for satellite-based emergency SOS connections. Garmin’s existing emergency service taps into Iridium’s […]

August 30, 2023By Chris Forrester

Bitcentral’s ViewNexa integrates Google DAI

Bitcentral a provider of media workflows for broadcast and digital video, has integrated Google DAI into its ViewNexa linear streaming service to provide more monetisation opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK. All ViewNexa customers can now […]

July 18, 2023

IAS services for Google Video Partners

Integral Ad Science, a media measurement and optimisation platform, has announced the expansion of their Total Media Quality for Google Video Partners (GVP) offering, providing brand safety and suitability measurement on GVP inventory, enabling advertisers to share their video ads on publisher websites and mobile apps beyond YouTube. GVP consists of publisher websites and mobile […]

July 14, 2023

Fahey joins Innovid

Innovid, the independent advertising platform for the delivery, personalisation and measurement of converged TV, has announced the hire of Dave Fahey as Vice President, Agency Partnerships. In this role, Fahey will be responsible for driving strategic growth for Innovid’s agency partnerships and supporting current agency relationships. Specifically, he will help agency holding companies realise significant […]

June 29, 2023

MPs to question Sky, Google, SVoDs

The UK House of Commons Culture, Media and Sport Committee is to question representatives of streaming and on-demand TV and audio services as part of the Committee’s continuing scrutiny of the draft Media Bill. The first panel, featuring Amazon, Netflix and Sky, will focus partly on the obligations imposed on services by the proposed Video-on-Demand Code. The […]

June 26, 2023By Colin Mann

Research: AWS, Azure top gaming cloud platforms

Omdia research has benchmarked the leading cloud platforms in the games industry. Omdia’s Market Radar: Cloud Platforms for Games 2023 finds that the market for cloud and related services in the games industry will be worth over $12 billion in 2023. The report analyses in detail the capabilities of the seven leading players in this […]

June 22, 2023

Mediaocean announces deeper connection with Google

Mediaocean, the mission-critical platform for omnichannel advertising, has announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter and TikTok. Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns […]

June 21, 2023

Cinewav puts event audio in pockets

Cinewav, a technology that puts live event audio in pockets, is looking to expand its presence in the live events, sports and broadcast sector. The platform has already been successfully enjoyed by thousands of guests at outdoor cinema events and at festivals including Vivid Sydney 2023 where Cinewav enriched dozens of immersive, super-sized light, drone […]

June 20, 2023