Advanced Television

google

NBCU, LiveRamp, Google enable PAIR across CTV

In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]

March 15, 2024

Survey: Consumers don’t want AI-generated news

In response to Google launching a program for news publishers which offers access to AI tools in order to help them produce content, Bynder has conducted a survey of 2,000 consumers in the UK & US, which uncovered that news articles are the form of written copy that consumers believe should be written by a […]

March 8, 2024

Brightcove partners with Google Ad Manager

Brightcove, the streaming technology company, is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetisation service. This collaboration expands Brightcove’s offering by supporting current and future customers that leverage Google Ad Manager’s digital advertising sales platform for their digital ad operations. Brightcove says it also positions the company to serve […]

February 27, 2024

Data: Taylor Swift causes UK Super Bowl audience surge

Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]

February 9, 2024

AST SpaceMobile gets major cash injections

Texas-based AST SpaceMobile, which wants to provide a global satellite-to-smartphone services, has received some major investments from major telcos and Google. But there’s also bad news. The cash, totalling some $263 million (€241.4m), comes from AT&T, Vodafone and Google. The finance, according to consultant Dr Tim Farrar (of TMF Association) suggests that the extra cash […]

January 22, 2024

Report: Brands face marketing challenges in an AI world

After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]

January 17, 2024

TalkTalk rolls out TV Hub upgrade to fibre customers

New and existing customers on TalkTalk’s fibre broadband packages (Fibre 35 & 65) can now get the TalkTalk TV Hub. The TV Hub launched earlier this year as a limited release for its Full Fibre customers and after strong demand, the connectivity provider will now be rolling out the release more widely. The TV Hub […]

December 14, 2023

D-Link launches AI-powered smart mesh router

D-Link, a specialist in networking and connectivity technologies, has announced the launch of its new Aquila Pro AI AX3000 Wi-Fi 6 Smart Mesh Router (M30). This MIT (Made in Taiwan) mesh router is engineered to address Wi-Fi users’ three most common pain points: coverage, speed, and reliability. Featuring a built-in AI algorithm, the Aquila Pro […]

November 27, 2023

Forecast: Advertisers will waste $71bn on fake traffic in 2024

With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33 per cent from 2022. The research […]

November 23, 2023

Google Cloud launches Vertex AI Search for M&E companies

Google Cloud has announced new Vertex AI Search capabilities that are purpose-built to help media and entertainment companies give audiences more personalised experiences. Recommendations are our first generally available capabilities, providing media companies with generative AI-powered recommendations that will keep audiences engaged by delivering personalised content recommendations that speak directly to consumers’ individual interests. More […]

November 16, 2023