Quickplay is partnering with Google Cloud to harness the power of generative AI to create new opportunities for consumer engagement, satisfaction and monetisation for the media and entertainment industry. The latest breakthrough in Quickplay’s multi-year collaboration with Google Cloud leverages defining characteristics of the Quickplay platform – single tenant, cloud-native, microservices, and API-driven – architecture.  […]

Harmonic has announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ. The new collaborations pave the way for an expanded best-of-breed ad tech ecosystem and enhance the landscape of video streaming monetisation. Harmonic is now an integrated streaming ecosystem partner with Google […]

Bitcentral a provider of media workflows for broadcast and digital video, has integrated Google DAI into its ViewNexa linear streaming service to provide more monetisation opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK. All ViewNexa customers can now […]

Mediaocean, the mission-critical platform for omnichannel advertising, has announced a deeper connection with Google for activation within the Flashtalking Social Ads Manager (formerly known as Scope by 4C) alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter and TikTok. Through Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized ad campaigns […]

Cinewav, a technology that puts live event audio in pockets, is looking to expand its presence in the live events, sports and broadcast sector. The platform has already been successfully enjoyed by thousands of guests at outdoor cinema events and at festivals including Vivid Sydney 2023 where Cinewav enriched dozens of immersive, super-sized light, drone […]