Screwfix adds Soccer AM to sponsorship

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Screwfix has added Soccer AM to its sponsorship line-up for the 2021/22 in addition to its Sky Sports Football, Quest and S4C sponsorships.

Sky Media and Wavemaker have agreed a seven-figure deal – the partnership’s biggest to date. As Screwfix enter its 8th season as a football sponsor on Sky Sports across the UK and Ireland, the brand will also sponsor Soccer AM across Sky Sports’ broadcast and social media platforms including YouTube, Facebook and Instagram. As well as 15 second and 5 second sponsorship credits, Screwfix will also sponsor the Soccer AM Pro AM Challenge, the in-show segment that sees show guests team up in their attempt to win money for charity. The Soccer AM sponsorship kicked off on August 14th and will run until the end of 2021/22 season in May 2022.

In addition to the new Soccer AM sponsorship, Screwfix will continue to sponsor Sky Sports’ broadcast and digital coverage of the English Football League (EFL), the Scottish Professional Football League (SPFL) and the Carabao Cup.

David Moore, Director of Marketing at Screwfix said: “We are proud to be continue as the Official Partner of Sky Sports Football. With over 80 per cent of our customers watching or attending games of their choice, this partnership gives us the opportunity to interact each week. We look forward to working with Sky Media over the coming year.”

Sarah Jones, Director of Planning at Sky Media, added: “Now in its 8th year, it’s great that Screwfix continues to see the huge benefits partnering with Sky Sports brings. With the addition this year of Soccer AM and greater social integration, it will ensure our passionate football fans are even more immersed in the Screwfix brand.”

Jack Wallace, Director of Marketing at Screwfix, commented: “We are delighted to continue as the Official Partner of Sky Sports Football, with the addition of Soccer AM and Social integration for the 2021/22 season. Our on-going partnership gives us the opportunity to interact each week with customers watching or attending games of their choice. We look forward to working with Sky Media over the coming year”


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