Global music video platform, XITE, and Samsung have announced XITE’s first ad-supported linear distribution deal in North America. Partnering with Samsung, XITE will launch four music video channels on the Samsung TV Plus service. XITE’s Rock On and Just Chill channels have already launched, with two additional channels to be announced at a later date.
Cees Honig, Co-CEO of XITE, said: “XITE continues to champion the return of music videos to the living room. Our interactive app gives consumers the power to control and personalise their music video journey. In contrast, our latest partnership with Samsung TV Plus provides consumers with a highly curated linear experience that allows them to just lean back and enjoy.”
Samsung TV Plus is Samsung’s free video service that delivers instant access to 160 free channels and growing, pre-installed on all 2016-2021 Samsung Smart TVs, and available for download on select Samsung Galaxy devices. The free ad-supported video service gives viewers access to news, sports, and entertainment without needing a subscription.
XITE is is currently available on Samsung Smart TVs, Comcast Xfinity, Amazon FireTV, Roku, Sky Q, Apple TV, Rogers and Ziggo.