WAVE.tv, the ports and entertainment company, is now available on Atmosphere, the streaming TV service for businesses, the companies announced today. Already a top sports partner to Snap, Facebook, TikTok, Instagram, and YouTube, this deal significantly expands WAVE.tv’s distribution footprint to reach Atmosphere’s 25M monthly viewers. Atmosphere’s streaming platform, which is specifically designed for viewing in public spaces, provides highly engaging, audio-optional TV programming to more than 13,000 restaurants, bars, gyms, hotels, doctors’ offices and other venues across the country.
The new WAVE.tv channel features user-generated segments from the following popular WAVE.tv media brands:
“When it comes to sports, we already dominate on social media platforms and expanding our tremendously popular IP to digital platforms like Atmosphere is a durable next step in the evolution of our business strategy,” said Brian Verne, co-founder and co-CEO of WAVE.tv. “We continue to challenge traditional notions of sports and entertainment media with our content and distribution strategy that is uniquely tailored to Gen Z and young millennial audiences, and we look forward to engaging with even more fans through our partnership with Atmosphere.”
“WAVE.tv’s ability to capture every type of sports fan mirrors Atmosphere’s talents in out-of-home,” said Leo Resig, co-founder and CEO of Atmosphere. “We’re thrilled to be partnering with a company just as dedicated to challenging tradition and finding new ways to reach audiences as we are.”
Atmosphere streams an aggregate of more than 250,000 hours of programming per day across 52 channels of both owned and partner content, reaching over 17 million unique viewers every month. Atmosphere retail clients include Westin, Hilton, McDonald’s and thousands of other businesses of all sizes. Atmosphere provides venues with TV hardware and programming for free, monetizing its content through its proprietary advertising platform and through paid subscriptions, which allow venues to run their own ads during programming breaks. Earlier this year, Atmosphere raised $25 million in a Series B funding round led by Valor Equity Partners which at a $275 million valuation.