Advanced Television


Forecast: Snapchat ad revenue at $5.2bn in 2024

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

March 28, 2024

IAS partners with Snap

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

March 26, 2024

Snap to axe 10% of staff

Social media company Snap, owner of Snapchat, has announced plans to cut around 10 per cent of its work force – which will amount to some 500 employees. “In order to best position our business to execute on our highest priorities, and to ensure we have the capacity to invest incrementally to support our growth […]

February 6, 2024

Snap selects Samba TV as measurement partner

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]

January 3, 2024

Snapchat adds BBC Studios content

Snap has announced a new content partnership with BBC Studios, the BBC Group’s commercial subsidiary, to host made-for-mobile, short-form content on Snapchat Discover. BBC Studios will publish highlights and behind the scenes content from the popular motoring entertainment show, BBC Top Gear, and all the drama from soap opera, EastEnders, on Snapchat. New channel Funny […]

February 13, 2023

Jameela Jamil mental health series on Snapchat

Snap has announced the launch of Jameela Jamil’s new Snapchat Show about mental health, I Want To Get Better with Jameela Jamil, in collaboration with Alaska TV, that will premiere on January 28th exclusively on Snapchat. In the series, Jamil shares her personal wellness journey as she explores new activities and perspectives that she hopes will […]

January 25, 2023By Nik Roseveare

Anthony Joshua series to debut on Snapchat

Anthony Joshua’s new Snapchat show, A Fighting Chance with Anthony Joshua, will premiere on December 3rd exclusively on the social media platform. In this series, viewers will see the former two-time heavyweight champion head back to his hometown of Watford with a few friends to mentor the younger generation in his community. He will surprise […]

December 1, 2022By Nik Roseveare

Snapchat renews Sky Sports content deal

Snap has renewed its content partnership with Sky Sports to host made-for-mobile, short-form content on Snapchat Discover in the UK. Sky Sports, a content partner since 2015 with over 1.8 million Snapchat subscribers, will publish highlights from every single Premier League football match, Women’s Super League highlights, behind the scenes content, clips from Soccer AM, […]

November 1, 2022

beIN partners with Snap for football content

Snapchatters in MENA will now be able to follow beIN Sports’ football highlights on Discover, and enjoy every game, goal, and memorable moment from the current sports season, all the way to the FIFA World Cup Qatar 2022™. beIN SPORTS, the flagship sports channel from beIN Media Group and Official Broadcaster of the FIFA World […]

September 9, 2022

Snapchat adds users, but shares slump

Snap, owner of Snapchat, has announced that daily active users of its social media sharing app increased by 18 per cent year-on-year in its Q2 to 347 million. However, revenue increased 13 per cent year-over-year to $1.11 billion (€1.09bn), missing expectations. Net loss was $422 million, compared to $152 million in the prior year. Snap […]

July 22, 2022