Advanced Television

Cinedigm channels on Nreal’s AR TV app

January 25, 2022

Cinedigm, the independent streaming company, has announced a partnership with Nreal, an innovator in augmented reality (AR) technology, to bring three of Cinedigm’s most popular channels to Nreal’s newly introduced AR TV app. The deal will allow fans of streaming services Bloody Disgusting TV, Realmadrid TV and CONtv to enjoy an immersive viewing experience via a virtual HD screen of up to 220 inches provided by the Nreal Light AR glasses.

Nreal, a global leader in consumer AR glasses, initially launched its Nreal Light model this past December in the US through a partnership with Verizon. With the ability to tether to a user’s Android-based smartphone, Nreal Light provides accessibility to an immersive AR experience, opening the gateway to the AR world.

“Cinedigm is committed to embracing the best and most innovative technologies that entertain our audiences in compelling ways,” said Tony Huidor, Chief Technology & Product Officer at Cinedigm. “We are proud to be a US launch partner of Nreal. This partnership provides a direct path for us into the emerging metaverse through the ongoing evolution of AR & MR technology. This close relationship with Nreal will allow us to stay at the cutting edge of where we anticipate entertainment technology to be in the very near future. We have every confidence that our viewers will embrace these new immersive experiences while Cinedigm continues to focus on expanding the video viewing experience via this rapidly evolving technology.”

“Our partnership with Cinedigm in the US comes at an exciting time, as we’re building out a holistic AR experience for consumer audiences. For the first time, fans can now engage with Cinedigm’s streaming content through Nreal’s AR glasses, on a 220″ virtual HD screen,” added Peng Jin, Nreal’s Co-founder. “The addition of a native streaming TV app in AR is a big step toward realising the promise of augmented reality by enhancing our viewers’ experience. We are very proud to partner with Cinedigm to create this innovative offering. Moving forward, we aim to continue expanding our partnerships as we enter an exhilarating new era of development.”

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