FOX News website most multiplatform minutes in 2021
January 26, 2022
The FOX News website closed out 2021 as the top-performing news brand in the competitive set, according to Comscore, delivering 38 billion total multiplatform minutes. Additionally, the website notched over 18 billion total multiplatform views and averaged more than 86 million monthly multiplatform unique visitors for the year, while the FOX News Mobile App finished 2021 averaging 7.2 million monthly unique visitors.
The FOX News website also toppled nearly every news organisation in the competitive set, outpacing the NY Times and Washington Post webites in all categories for the entire year. Additionally, FOX News’ digital arm finished the fourth quarter with 8.5 billion multiplatform minutes, marking the network’s third consecutive quarter among the competitive set in the category with the most time spent.
Calendar year 2021 also marked FOX News’ highest non-election year on record in social engagement. The digital network hit a new high in Instagram interactions, reaching over 286 million, its best year to date. 2021 also was a record year for the highest amount of video views ever for Fox News, driving nearly 4 billion video views across YouTube, Instagram, and Facebook. The network saw increases of nearly 10 percent in YouTube Video Views versus the prior year, driving slightly over 3 billion views.
The FOX Business webste also solidified a record year in both multiplatform views as well as multiplatform minutes. The business network earned 2.7 billion total minutes in 2021, its highest ranking since launch, with increases over the prior year while the majority of business news brands experienced double digit decreases. The FOX Business website surpassed various other brands including CNN Business, Bloomberg, MarketWatch and Forbes in the category for the year for the first time ever. In multiplatform views, FOX Business drove 1.6 billion, up nearly 10 per cent over the prior year. Finally, FOX Business also saw double digit increases versus the prior quarter in all metrics. FOX Business’ social videos notched the most viewed videos among the business news competitive set for the year (YouTube, Instagram, Facebook combined)