Six Nations on Premier Sports in Asia & MENA
February 2, 2022
Premier Sports has secured the exclusive rights to the Guinness Six Nations in over 40 territories for their OTT and linear channel services in both the South East Asian and MENA regions.
Premier Sports has agreed a three-year partnership with the Six Nations Rugby for the Asian region and a one year agreement for the territories in the Middle East and North African markets.
The Guinness Six Nations Championship gets underway on February 5th and Premier Sports will have all 15 matches live over the five rounds. Premier Sports will also provide customers in the Asian markets with live and exclusive access to the U20’s Championship and the Women’s Six Nation competition which has its standalone window in the calendar in late March.
“The Guinness Six Nations Championship means so much to so many rugby fans around the globe” said Premier Sports Asia/MENA CEO Ryle Nugent. “We are delighted to have the opportunity to bring this wonderful Championship to our audiences. To bolster our Six Nations Rugby offering with the Women’s and U20 competitions truly allows us to strengthen our premium rugby union content offering.”