As a member of the Alliance, LG will collaborate with AOMedia members to advance open standards for media compression and delivery over the web.

“We are eager to work collaboratively to further the development and adoption of AV1-enabled innovative online video streaming solutions as a member of AOMedia. We look forward to exploring new possibilities for innovating online video across a wide range of applications,” said Kim Byoung-hoon, CTO and executive vice president of LG Electronics.

“We look forward to collaborating with LG on the next generation of streaming media technologies. LG’s expertise in smart appliances will make them a valuable contributor to AOMedia’s projects,” said Matt Frost, chair of AOMedia and director at Google.