King joins Looper Insights board
July 6, 2022
Looper Insights, a provider of Connected TV intelligence to the entertainment industry, has announced that Ben King, former DAZN and Apple senior executive, has become an investor and advisor to the board. King will advise the Looper board on strategy, market requirements and product development. He will also help extend and deepen its relationships with the leading studios, distributors, streaming services and platform operators.
King has more than two decades of experience in digital music, games, TV, movie and live sports distribution. He was previously Chief Subscription Officer at sports streaming platform DAZN, following a 12-year career in senior leadership positions at Apple across services including iTunes, the App Store and Apple Music.
Looper Insights utilises its proprietary machine learning and smart image recognition technology to track where, when and how every TV show, movie and OTT App is being promoted across thousands of digital storefronts on smart TVs, App Stores, games consoles, streaming boxes and MVPD services around the world. Content owners and OTT services use the intelligence served by Looper to ensure that the right content is being served to consumers in the right place at the right time, that distribution agreements are being fulfilled, to understand the correlation between content features and user acquisition and engagement, and to optimise the efficiency of their merchandising and paid advertising on Connected TV platforms.
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“It’s such a privilege to welcome such an experienced and senior industry executive as Ben as an investor”, said Looper Insights’ CEO Lucas Bertrand. “His astute industry insight and understanding of the challenges being faced by marketing and distribution teams as entertainment merchandising in an increasingly global and fragmented world, has already proved invaluable to myself and the board. From our first conversation, Ben immediately understood the power of the Looper Insights technology platform and our potential pathways as we aim to become the must-have provider of Connected TV intelligence services to the world’s entertainment industry.”
King added: “For over two decades I have been deeply involved in the evolution of entertainment distribution around the world. As video distributors, we have access to unparalleled amounts of data and insight to understand how our marketing efforts are driving our customer and revenue growth. And yet arguably our most powerful channels of distribution – the storefronts of hundreds of Connected TV platforms – have remained a black box. Understanding what is driving downloads, installs, subscriber starts and views and how to grow them has largely been restricted to guess work (and glossy screenshots). Until now. For the first time, Looper Insights helps marketers to understand exactly where, when and how our content is being presented to customers across thousands of storefronts in near real-time. And only now can we begin to truly understand the correlation to sales performance and revenue growth.”