Advanced Television

tvScientific hires Koontz

August 9, 2022

tvScientific, the connected TV performance advertising platform, has appointed Matthew Koontz as Head of Product. Koontz will lead development of tvScientific’s sophisticated CTV platform advertising experience by accelerating innovation in CTV buying and AI-led optimization and attribution. He will report to tvScientific’s Co-Founder and CPO David Koye.

Koontz’ mandate encompasses end-to-end leadership of tvScientific’s product development organisation. In his role, Koontz will establish and grow tvScientific’s product team to expand and scale its comprehensive CTV performance platform. He will be focused on listening to and building for modern eCommerce, Mobile App and Direct-To-Consumer brands in order to simplify and automate CTV buying and optimization while enabling powerful performance insight through tvScientific’s portfolio of integrated measurement solutions.

“Today, digital marketers have unprecedented opportunities to drive measurable outcomes and return on ad spend through the application of performance marketing strategies in advanced television,” said David Koye, CPO and Co-founder of tvScientific. “As head of product, Koontz will lead product development in anticipation of market needs and will ultimately further our mission to enable any business to use TV to reach customers and generate growth through tvScientific’s automated self-serve platform.”

Prior to joining tvScientific, Koontz was Director of Product Management at Attentive Mobile, where he led a team responsible for innovating in service of thousands of direct-to-consumer brands by delivering an SMS Marketing platform.

Before Attentive Mobile, Koontz ran a product organization at Hulu as Director of Ad Product Management, where his team launched the Hulu Ad Manager and stewarded a portfolio of non-intrusive ad experiences. Prior to Hulu, he served as Director of Product Management, TV marketplace at Xandr where he invented and shipped Xandr’s TV Planning and Buying Platform supporting Linear and Premium Digital Video content monetisation. Before Xandr, he joined Snap where he built and launched Snapchat’s homegrown ad platform and self-serve/programmatic ad buying interface.

“tvScientific has demonstrated rapid and sustained growth in a short period of time through its clear focus on innovating for the performance-minded marketer,” said Koontz, “I’m excited to help accelerate the team’s velocity in its pursuit of unleashing the power of television-based storytelling to drive measurable business outcomes for our customers.”

“As part of the Xbox One launch team at Microsoft, I helped deliver and scale the industry’s first performance-oriented, interactive ad experiences on Connected TV – NU Ads,” added Koontz. “The world has changed since then, but the opportunity to bring modern marketers scalable and measurable solutions for the living room remains broad and impactful. I’m a true believer in the potential of CTV to catalyse change across the advertising industry — by harnessing the horsepower of modern performance marketing technology with a measure and optimize oriented approach to planning, buying and measuring TV advertising.”

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