Advanced Television

Vestel adds VIDAA to smart TV offerings

January 10, 2023

VIDAA USA, the smart TV platform developer, has signed a multi-year partnership with Vestel to provide a turnkey operating system to one of Europe’s leading smart TV manufacturers. The deal will expand the presence of the VIDAA platform in Europe, powering Toshiba branded TVs starting in 2023.

By utilising VIDAA, Vestel joins 10 manufacturers globally already selling smart TVs powered by the VIDAA platform to over 100 brands globally.

The first Vestel-made Smart TVs powered by the VIDAA platform will be available in Europe in the first half of 2023, bearing the Toshiba TV brand, with a full portfolio of devices available in the second half of the year.

Guy Edri, President of VIDAA, commented: “We are extremely happy that a renowned manufacturer like Vestel has selected VIDAA as its platform of choice on future Smart TVs. It is a recognition of our belief that customers today are looking for a Smart TV that is simple to use, has all the key applications they need, and offers them easy access to as much high-quality free content as possible. The VIDAA OS has proven itself to be a robust, fully featured, and extremely fast operating system.”

Vestel CEO, Turan Erdogan, added: “We are very happy to have VIDAA OS included in our TV OS platform offering to our customers. For the last 25 years, we are the export leaders in Türkiye within our sector by delivering our technology to 158 countries. At the core of our success lies our partnerships with global companies and brands. VIDAA US is one such global technology company with a great TV OS Platform. VIDAA OS with its rich prime content will be gradually adopted into Toshiba branded TVs and offer a new choice for our customers.”

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