Advanced Television

ThinkAnalytics FY revenue up 30%

February 1, 2023

ThinkAnalytics, a provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, reports that it grew “aggressively” in 2022 with revenue growth of 30 per cent year on year.

New customer signings worldwide include Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group.

2022 highlights include:

  • New live deployments worldwide, including across North America, Europe and MENA; and the expansion of India’s Tata Play Binge service to deliver super-aggregation across 25 streaming apps
  • A number of partnership announcements with AWS
  • The growing adoption of hyper-targeting with ThinkAdvertising by both existing ThinkAnalytics customers and non-traditional customers.

Looking to 2023, ThinkAnalytics predicts significant dual revenue streams with the continued expansion of its Think360 search and content discovery platform as well as ThinkAdvertising. Bringing hyper-targeted digital advertising to more video service providers, ThinkAdvertising allows customers to increase ad revenues while further personalising the overall TV experience. Further ad-based deployments will be going live in early 2023. In addition, ThinkAnalytics deployed its first FAST deployments across several customers and this expansion will continue throughout 2023.

With this growth, ThinkAnalytics has reached the milestone of delivering 8 billion recommendations every day to more than 475 million users under contract across more than 85 pay-TV and streaming services in 43 languages.

Eddie Young, Chairman, ThinkAnalytics, said, “2022 has continued our growth trajectory with the addition of impressive names to our list of customers. Our success has snowballed as video service providers strive to find new ways of increasing engagement with users and better monetise their investments in content with FAST services. We see continued momentum in 2023 with more significant customer wins across all territories especially North America but also Europe and Asia Pacific. The uplift in viewing our customers achieve is testament to the power of personalised user experiences in boosting engagement and loyalty at a time when subscriber churn is becoming a key priority for the industry.”

Greg Riker, Chief Revenue Officer at ThinkAnalytics, added: “Hyper-targeted personalized experiences are becoming a must-have differentiator to combat the perfect storm of rising content costs and competitive market pressures. Our ability to meet this need for all sizes of video service providers – including larger players looking for massively scalable super aggregation – and help them increase the lifetime value of subscribers, means we are going into 2023 in a strong position to continue growing the business.”

Categories: Advertising, Articles, Results, Targetted

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