Greg Riker new ThinkAnalytics CRO
August 5, 2022
Cloud-based personalised content discovery, viewer insight, and targeted advertising solution provider ThinkAnalytics has confirmed that Greg Riker has joined as Chief Revenue Officer. Riker will lead US business development, sales, and customer success teams for the Think360 viewer engagement platform and ThinkAdvertising for hyper-targeted advertising. Based in the US, he will report to ThinkAnalytics Chairman, Eddie Young.
Riker has a proven 20-year track record in senior sales leadership roles and C-level customer relationship management in the media and entertainment space. Most recently he led business development and sales, Americas, at Comcast for the Metrological business. Prior to this, until Metrological’s acquisition by Comcast, Riker was Senior Vice President at Metrological responsible for all commercial activity including content acquisition for the Americas. His experience also encompasses 10 years at ARRIS in the U.S. and the Netherlands, culminating in leading the global team responsible for selling the ARRIS cloud distribution platform.
“ThinkAnalytics has a pedigree second to none when it comes to anticipating customers’ evolving needs and delivering exceptional results in the market,” said Riker. “The company understands that offering a search function is no longer enough and, instead, operators need an ever-evolving combination of behavioural insights, automation, AI, and contextual advertising solutions to optimise viewer engagement. I look forward to joining the talented team and helping more media and video service providers on their journey to tackle subscriber monetisation, engagement, and churn with Think360.”
“As media and video service providers tackle increased competition and customer loyalty, ThinkAnalytics is front and centre in partnering with over 80 of the world’s leading TV and OTT businesses,” added Young. “Customers now want to move faster and adopt deeper personalisation technologies for content discovery and advertising across TV and FAST services. In many cases, internal development teams just do not have the bandwidth, depth of expertise, or experience to implement such AI-driven applications and bring them to market in a timely fashion.”
“Greg brings exceptional expertise about how streaming providers and pay-TV operators need to adapt to meet fast-changing consumer needs in today’s competitive marketplace. With impressive experience that hits the hot areas such as engagement, content aggregation, and contextual advertising, Greg will provide value add to our customers and team from day one,” he concluded.