Slovenia: Extreme E extends Sport TV deal
February 15, 2023
All electric off-road championship, Extreme E, has signed a broadcast extension for 2023 with Slovenia’s sport-only public television channel, Šport TV.The station, based in the Slovenian capital, Ljubljana, will continue to televise Extreme E’s races live and in Slovenian language on its linear channels, Šport TV 1, Šport TV 2 and Šport TV 3. Extreme E’s behind the scenes documentary shows will also be available on its linear channels.
Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to have extended our exciting broadcast package with Šport TV. Not only does Slovenia love its sport, it also shares many of Extreme E’s core values, including the importance of reducing carbon emissions through electric vehicle technology. The combination of Extreme E’s thrilling wheel to wheel racing combined with its sport for purpose mission, has already captured the imagination of Šport TV’s audience. I can’t wait to bring more action to them when we go racing once again in Saudi Arabia very soon.”Miro Ćorić, Editor in Chief at Šport TV, added: “We are very excited to extend our partnership with Extreme E after being part of the story from the first race on. We are sure our viewers can appreciate not only the racing and competition part of Extreme E but other topics it’s looking to highlight as well. Gender equality, climate change impact and lowering carbon emissions are values we at Šport TV share with Extreme E.”The championship begins its 2023 campaign in NEOM, Saudi Arabia, on March 11th-12th.