Vevo announces new partnerships, FAST channels
May 5, 2023
Vevo, the music video network, has announced new partnerships, programming updates, and brand sponsorship opportunities at its 2023 IAB Newfronts presentation in Sony Hall, New York City.
During the show, Vevo showcased its ability to provide true national reach through its portfolio of FAST channels and apps across 35 CTV platforms. With a channel for every fan, Vevo also emphasised its diverse content and programming, serving the many cultures and groups that make up today’s US population.
“Working directly with Vevo, media buyers can gain reach and intelligence into an unprecedented mix of diverse audiences. Due to Vevo’s scale and ubiquitous presence in the streaming market, we can also offer buyers the flexibility and agility to quickly shift dollars fluidly across our global CTV footprint,” commented Kevin McGurn, president of sales and distribution, Vevo.
“With the increasing availability of premium content and the scale of distribution, FAST is the only growing sector of TV viewership now and for the foreseeable future,” added Rob Christensen, senior vice president, US sales and global distribution, Vevo. “Content is king, and with quality content that is free to air and made for TV, Vevo has been an early mover in the FAST space. We are proud to be the leading FAST network in the US and the world.”
More announcements from the presentation include:
CTV distribution and programming expansion
Vevo announced it is growing its CTV footprint through new partner Philo, with other distribution partner launches set for this year.
Additionally, Vevo announced it is expanding its FAST lineup exclusively on Samsung TV Plus in the coming months, with genre-specific and decades-based channels, Vevo Alt & Indie, Vevo Dance & Electronic, and Vevo 2010s. Vevo will also launch Vevo Features, a year-long celebrations-themed channel for cultural months and holidays, such as Black History Month, Women’s History Month, July 4th, and Halloween.
New monetisation and brand sponsorship opportunities
Vevo unveiled Vevo Intelligence, a suite of data-driven tools that leverages audience and viewership behaviour, contextual and creative insights, along with brand campaign performance, to create custom media opportunities. Building off of ‘Moods’, the first Vevo Intelligence capability can pair a brand’s ad creative with similar music video creative (matching audio, lyrics, visuals, etc.) for a seamless integration within Vevo’s CTV programming, as well as optimised viewing experience.
Vevo also shared a preview of its branded content studio, which is currently in development. Branded content opportunities will include live performances to behind-the-scenes content, brand-driven VJs, artist interviews, and storytelling shows.