Serie A ‘go alone’ if rights bids disappoint
September 5, 2023
Serie A could launch its own service to stream matches in Italy live if broadcasters currently bidding for rights do not improve their offers, the head of the top flight Italian football league has said.
Domestic broadcast rights are a key source of revenue for Serie A clubs. The league has delayed a decision on the sale of the rights to screen matches in the country until October 15th after offers remained below the €1 billion a year sought by clubs for the five years from the 2024-2025 season, reports Reuters.
“We have the structure to offer (matches) directly to viewers […] we are considering this option,” Serie A Chief Execuitve Luigi De Siervo told reporters.
Earlier this year the Italian league held multiple rounds of talks with DAZN, Sky Italia and MediaForEurope to try to improve a set of bids submitted by the broadcasters for the live rights to matches.