Advanced Television

Banijay Kids & Family partners with The Polar Bears

September 6, 2023

Banijay Kids & Family, a specialist in children’s entertainment behind popular shows such as Totally Spies! and Mr Bean: The Animated Series, has announced a partnership with YouTube revenue experts, The Polar Bears, to boost the commercial performance of its digital network.

The partnership will see Banijay Kids & Family leverage The Polar Bears’ expertise, to grow and unlock new revenue streams across its digital channel network, via paid media, advertising sales, sponsorship, branded content and ad funded programming.

Dan Lewsey, Global Head of Digital, Banijay Kids & Family, said: “With an extensive catalogue of globally loved brands, we are reaching huge audiences every day through our digital network. Innovating and adapting to an ever-changing market is at the heart of what we do, and by working with The Polar Bears, we can optimise monetisation of these views and deliver an additional, healthy revenue stream.”

Elliot Baum, Founder, The Polar Bears, added: “The Banijay Kids & Family’s award-winning catalogue is an enticing proposition for advertisers looking for innovation and safe, premium environments on YouTube. The broadcast presence and global scale; will give brand partners the confidence to create unique digital activations on YouTube. We’re excited to work with these brands and help shape the Banijay Kids & Family digital commercial solutions for the future.”

Banijay Kids & Family’s portfolio of shows generates 75 million global monthly digital views with the likes of Lolirock, Mister Maker and Totally Spies!.

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