LaLiga Tech now Sportian
October 3, 2023
LaLiga Tech, a digital transformation provider of solutions for the sports and entertainment sector, has unveiled its new identity, Sportian, at an event held at the Cívitas Metropolitano Stadium in Madrid.
In 2021, LaLiga Tech was founded by LaLiga. It became a joint venture the following year when Globant acquired a 51 per cent majority stake in the company. Now, LaLiga Tech evolves into Sportian, combining Globant’s track record in technology-driven business and industry transformation with LaLiga’s expertise as a leader in the leisure and entertainment sector, creating unique experiences for football and sports fans.
“With Sportian, we consolidate our strength in innovation and our commitment to the world of sports to reinvent the fan experience. We want to enable clients to enhance their connection with fans, both in live and digital settings,” said Martín Migoya, CEO of Globant.
“The technological commitment that LaLiga made in 2013 in the search for the solutions our industry needed, which laid the groundwork for what Sportian is today, is now a unique value proposition for the sports and entertainment industry in the face of current and future challenges,” stated Javier Tebas, President of LaLiga.
In addition to their focus on bringing new technologies like artificial intelligence to the world of sports, Sportian is consolidating three new product lines:
- Ignite Your Fan Experience, digital products to increase audiences and enhance the digital fan experience;
- Empower Your Sports Teams, platforms like Mediacoach that enhance team performance with real-time data;
- Supercharge Your Organisation, solutions for the end-to-end transformation of sports properties.
“The transition to Sportian signifies a strong commitment to innovation, where the most disruptive technology meets the passion for sports and entertainment. With Sportian, we aim to redefine fan experiences, enhance data utilisation, and transform the very essence of the industry,” said Alejandro Scannapieco, CEO of Sportian.
The consolidation of Sportian was presented at an event with over 200 attendees at the Cívitas Metropolitano Stadium in Madrid. During the event, key figures including Martín Migoya, co-founder and CEO of Globant; Martín Umaran, co-founder and President of EMEA at Globant; Patricia Pomies, Chief Operating Officer at Globant; Javier Tebas, President of LaLiga; Oscar Mayo, Executive President of LaLiga; and Alejandro Scannapieco, CEO of Sportian, spoke about the significance of this alliance and the commitment to revolutionizing the world of sports.
Additionally, prominent industry figures provided their insights into the sports and entertainment industry at the event, including George Hanna, CTO of the Los Angeles Clippers; Nacho Fresco, Director of Technology at FIFA; Arno Lycke, Digital and BI Manager at Pro League; Bill Goren, Major League Rugby Deputy Commissioner; Ludmila Da Silva, football player at Atlético de Madrid; Leanne Bats, Head of Web3 at New Zealand Rugby; and Jorge Garbajosa, President of FIBA Europe.