Advanced Television

smartclip, IP Österreich expand partnership

October 17, 2023

smartclip, RTL Group’s adtech development unit and provider of adtech solutions across Europe, and IP Österreich, a provider of cross-media advertising solutions in Austria, are expanding their partnership to jointly advance digital cross-platform advertising for the Austrian market. Advertising sales house IP Österreich has recently migrated to smartclip’s full adtech stack to empower its total video strategy – the combination of digital video and addressable live linear TV. This expansion comes after IP Österreich has successfully launched its linear live addressable TV offer based on the smartclip Addressable TV solution.

Walter Zinggl, Managing Director IP Österreich, commented: “We already successfully made granular targeting for Austrian TV audiences possible with smartclip’s Addressable TV solution. Now it is time to deepen our joint endeavours. This latest integration with their complete tech stack is a key step to provide our customers with ad solutions that meet their needs, allowing them to monetise video content across all devices through traditional direct and programmatic sales channels. Technological advances have changed the way we consume media — leading to increasingly fragmented audiences. smartclip’s cross screen adtech proposition is the only solution that allows us to coordinate advertising cohesively across online and TV.”

Thomas Servatius, Co-CEO of smartclip, added: “We are pleased to embark on this new chapter of our collaboration, where our cutting-edge products and expertise are combined with the diverse media offerings of IP Österreich. As a trusted technology partner with a sharp focus on addressing European needs, this partnership represents an opportunity to provide new solutions for their local clients. At the same time, we are able to leverage our strong position in the DACH region and enhance our European presence by offering unique international monetisation solutions.”

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