Advanced Television

Relo Metrics expands internationally

November 28, 2023

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international markets to ensure clients see the full scope of the value their partnerships bring.

Relo Metrics has already been providing the European market with sponsorship valuation data across social media for several years. The company says that this expansion allows it to become one of the only omnichannel providers of sponsorship valuation data globally. By offering a single-provider solution that includes data and software, Relo Metrics ensures data uniformity and accuracy across different markets. This expanded approach is not limited to major sports; it extends to emerging and women’s sports, enhancing revenue growth and market understanding.

International markets covered include:

  • European markets: Austria, Belgium (National), Belgium (North), Belgium (South), Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Spain, Sweden, Switzerland (French), Switzerland (German), Switzerland (Italian), Switzerland (National), Turkey, UK,
  • Other markets: United States, Australia (Regional), Canada (English), Canada (National), Canada (Quebec), India, Indonesia (FTA channels), Israel, Japan (Kansai), Japan (Kanto), Japan (Nagoya), New Zealand, Malaysia, the Philippines, Saudi Arabia, South Africa, South Korea, Thailand (FTA channels), Vietnam

Expanding coverage to layer in broadcast with social media measurement is a key move for Relo Metrics. Based on research pulled from the Relo Census dataset, from Sepember 2022 to October 2023, in total for all US major leagues (MLB, NBA, NFL, NHL, MLS, WNBA), there was $9.9 billion in Sponsor Media Value (SMV) generated from broadcast, as compared to $1.2 billion from social. Meaning broadcast represents a huge majority (up to approximately 80 per cent) of the sponsor media value that will now be measured in a single platform view.

“The expansion of Relo Metrics and the introduction of international broadcast measurement, combined with our existing social media business, represent a paradigm shift in how sports sponsorship is analysed and valued, and the business processes enabled by software and scaled data will create efficiencies for buyers and sellers of sports sponsorship,” commented Jay Prasad, CEO of Relo Metrics. “This move not only positions Relo Metrics as a leader in sports analytics but also paves the way for a more dynamic, responsive approach to sports marketing in EMEA and globally.”

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