Advanced Television

relo

Relo Census dataset on Snowflake Marketplace

Relo Metrics, a player in sponsorship analytics, has announced the release of its complete Relo Census dataset on Snowflake Marketplace. This transformative offering enables brands, agencies, teams, leagues, and media companies to leverage Relo’s comprehensive sports sponsorship data across various applications and analytics environments in the cloud, providing unprecedented flexibility and insights outside of the […]

October 3, 2024

Relo Metrics makes senior hires across North America, EMEA, APAC

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has tannounced a significant expansion of its senior leadership and consultancy teams across North America, EMEA and APAC. Delivered as part of its global expansion strategy, the recruitment of four proven industry professionals will boost the company’s global presence as the sports sponsorship industry […]

September 19, 2024

Relo Metrics, Captify partnership

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, and Captify, a specialist in real-time audiences and insights powered by Search Intelligence, have announced a partnership agreement that will augment Relo Metrics offering with Captify’s Search Lift measurement, a study that evaluates the marketing campaigns outcomes. The companies say this parthershup will offer a comprehensive view […]

June 11, 2024

Relo Metrics partners with British Basketball League

Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]

April 2, 2024

Data: Super Bowl sponsor media value up 7%

Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]

February 16, 2024

Relo Metrics partners with Reading FC

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced an expansion of its measurement services with Reading Football Club to an official partnership, marking an expansion of its operations in the UK market. This collaboration, a first for Relo Metrics in the UK, is set to enhance the company’s footprint in […]

January 11, 2024

Relo Metrics expands internationally

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international […]

November 28, 2023

Relo Metrics launches Relo Census

Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced Relo Census, a sports sponsorship valuation data set and methodology offering broadcast and social media sponsor valuation for all assets and brands of all games in the NFL, MLB, NBA, NHL and MLS to start. Relo Census says it removes […]

November 7, 2023

Relo Metrics names new advisory board

Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board. The charter members of the Advisory Board—Samuel Rueff, Jamie West, and Dana Venino—are all recognised industry leaders with deep expertise in the broadcast, […]

September 12, 2023

Nielsen’s Shortley joins Relo Metrics

Relo Metrics, the AI-powered sponsorship analytics platform, has announced the appointment of Paul Shortley, formerly Senior Vice President for Sales Transformation at Nielsen, as its new Chief Revenue Officer (CRO). Shortley is tasked with shaping Relo Metrics’ Americas and European roll out as well as to help transform the sports sponsorship space with data-driven measurement […]

June 6, 2023