Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]
Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced an expansion of its measurement services with Reading Football Club to an official partnership, marking an expansion of its operations in the UK market. This collaboration, a first for Relo Metrics in the UK, is set to enhance the company’s footprint in […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced Relo Census, a sports sponsorship valuation data set and methodology offering broadcast and social media sponsor valuation for all assets and brands of all games in the NFL, MLB, NBA, NHL and MLS to start. Relo Census says it removes […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board. The charter members of the Advisory Board—Samuel Rueff, Jamie West, and Dana Venino—are all recognised industry leaders with deep expertise in the broadcast, […]
Relo Metrics, the AI-powered sponsorship analytics platform, has announced the appointment of Paul Shortley, formerly Senior Vice President for Sales Transformation at Nielsen, as its new Chief Revenue Officer (CRO). Shortley is tasked with shaping Relo Metrics’ Americas and European roll out as well as to help transform the sports sponsorship space with data-driven measurement […]