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Relo Metrics names new advisory board

September 12, 2023

Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, is setting a new standard for brand valuation and measurement with the formation of its first Advisory Board. The charter members of the Advisory Board—Samuel Rueff, Jamie West, and Dana Venino—are all recognised industry leaders with deep expertise in the broadcast, digital media, sports, entertainment, and consumer brand sectors.

The team’s primary focus is providing Relo Metrics with business insights and market guidance across the brand, agency, broadcasting, and industry organisational landscapes in Europe and the US, developing new strategic partnerships and commercial relationships, and identifying partnership opportunities for expanding the sports marketing ecosystems for rights holders, media rights holders, and brands.

Each board member brings diverse career backgrounds and relationships to their new roles. They are beginning their collaboration with Relo Metrics during a time of rapid company growth propelled by increasing worldwide demands for data and measurement, leading to limitless potential for sponsorship opportunities.

“We are entering a new era of global and multi-device viewing of sports while broadcast sports rights shift to digital, giving brands massive opportunities to engage with fans, and the collective expertise that Sam, Jamie, and Dana each bring to our new Board will be invaluable in guiding our company forward,” said Jay Prasad, CEO at Relo Metrics. “They will play significant roles in solidifying partnership efforts around our goal to create a currency for sports marketing.  Their insights and experiences will most certainly provide a pathway for defining the next generation of tools for brands to succeed, which ultimately will fuel company growth, and we welcome them to the Relo Metrics family.”

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