Data: Saltburn tracks see Vevo uplift
January 5, 2024
Following the debut of the Saltburn movie on Prime Video, the music video to Sophie Ellis-Bextor’s Murder on the Dancefloor (featured in the movie’s final scene) saw a 541 per cent surge in views in the UK, global music video network Vevo has reported. This equates to nearly 6.5x its average daily views.
This spike builds on an already successful renaissance year for Ellis-Bextor, who also saw viewership lifts after being used for a series of viral TikToks. The track is also set to chart on the Official UK Singles Chart today [January 5th].
Another music video benefitting from the film was MGMT’s Time to Pretend, which saw a 231 per cent lift in UK views (almost 3.5x the average daily views).
“There is a symbiotic relationship between movies and music discovery, and music videos continue to be a key way for fans to further their discovery journey by watching the visuals behind featured soundtracks – especially iconic music from the past. Saltburn proves to be the latest example, but Vevo has also observed this on the back of movies, such as Barbie and Top Gun: Maverick, all of which tap into nostalgia. As noughties nostalgia continues to permeate pop culture, coupled with global streaming, these artists are gaining new exposure and fans worldwide years later,” commented Vevo.