Taylor Swift most watched artist of 2023 on Vevo
December 12, 2023
Vevo, the music video network, has released its top charts of the year, rounding up the music videos and artists that saw the highest viewership on Vevo in 2023.
“Vevo’s annual rankings show us the power and reach of visual storytelling for artists, as well as which music videos resonated with audiences the most this year,” said Dot Levine, Senior Vice President, Vevo London. “This year’s list features a mix of artists, both new and established, from the likes of Jazzy and Libianca to Lewis Capaldi and Chase & Status, across various genres, including Electronic, Hip-Hop and Pop, as well as international sounds, like Afrobeats and Latin. Vevo has also worked closely with many of these artists on various live performance videos and original content, including our annual DSCVR Artists to Watch program, all of which help build and diversify their visual catalogue, while deepening the artist-fan connection.”
UK Top Artists of the Year: Taylor Swift, Eminem and Lewis Capaldi
Following a massive year, with several releases, a record-breaking world tour, and movie, Taylor Swift is Vevo’s ‘Most Watched Artist’ in the UK, garnering 98.9 million views. Her rise to the top of the chart is a powerful testament to her fandom and the buzz she has received this year. For example, when Swift dropped 1989 (Taylor’s Version), viewership of her catalogue on Vevo nearly tripled (182 per cent lift) in UK daily views that very day.
Rap legend Eminem, who was the UK No. 1 artist on Vevo in 2022, is the second most watched artist in the UK this year, with 73.9 million views.
A 2018 Vevo DSCVR Artist to Watch Lewis Capaldi (60.9 million UK views), Vevo Official Live Performance alum The Weeknd (59.7 million UK views), and Chris Brown (56.9 million UK views) round out the UK Top 5 Artists of this year.
Global Top Artists of the Year: KAROL G, Shakira and Taylor Swift
Worldwide, KAROL G is the ‘Most Watched Artist’ on Vevo for the third consecutive year, gaining 4.7 billion global views in 2023. Fellow Colombian icon Shakira comes in second on Vevo’s global chart, with 3.2 billion global views in 2023. Swift (3 billion global views), The Weeknd (2.5 billion global views), and Feid (2.2 billion global views) round out the Global Top 5 Artists chart of this year.
UK Top Music Videos of the Year: Flowers, Wish You The Best and Giving Me
Worldwide, TQG by Vevo’s Top Artists KAROL G and Shakira’s is the ‘Most Watched Music Video’ of 2023, with 879.6 million global views. Within just the first two weeks of its debut, TQG also garnered 181.9 million global views, making it Vevo’s most watched global premiere of 2023.
In the UK, Miley Cyrus’ Flowers is the most watched music video, with 26.5 million UK views. It also had the biggest debut on Vevo in the UK, meaning it received the most viewership in the first two weeks of its release.
The second most watched music video on Vevo in the UK is Capaldi’s Wish You The Best, with 8.9 million UK views, followed by Jazzy’s Giving Me (Official Visualiser), with 8.7 million UK views.
Calvin Harris and Ellie Goulding’s Miracle, with 8.5 million UK views. People by Libianca (a 2024 Vevo DSCVR Artist to Watch) has 7.5 million UK views, and Daylight by David Kushner has 6.6 million UK views, rounding out Vevo’s UK Top 5 Most Watched Music Videos chart.
Vevo’s second biggest premiere in the UK is the music video for The Beatles’ last-ever song, Now And Then (2.4 million UK views in the first 14 days). DSCVR 2023 Artist to Watch Ice Spice and Nicki Minaj’s Princess Diana (1.5 million UK views) is the No. 3 UK premiere, Sam Smith’s I’m Not Here To Make Friends (1.5 million UK views) is the No. 4 UK premiere, and Lewis Capaldi’s Wish You The Best (1.3 million UK views) is the No. 5 UK premiere.
