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ITV appoints Houser as Creative Director

February 8, 2024

ITV has announced that Tom Houser – formerly a Creative Director at the BBC and Uncommon London – will join ITV Creative as Executive Creative Director in March. Along with Niki Garner, Director of ITV Creative, he’ll be part of the leadership team of ITV’s in-house creative agency.

Houser has previously led accounts for British Airways, Pinterest and The Guardian. During his four and a half years at Uncommon London he worked with ITV on Britain Get Talking, the UK’s mental health campaign. He spent the last year at BBC Creative as a freelance CD focussing on the relaunch of Doctor Who and working on projects like Planet Earth III, Radio 1 and The Tourist.

Reporting into Garner, Houser will lead the largest department within ITV Creative and he will be tasked with further amplifying the creative standard across ITV as a whole.

Houser said: “I’m so excited to be joining ITV Creative as part of their management team. Having worked on ITV’s Britain Get Talking campaign for many years, I know how much opportunity and appetite there is internally for big, brave ideas. I can’t wait to get stuck in and meet everyone.”

Garner added: “Tom is a brilliant creative and no stranger to the ITV brand. I’m thrilled to have him join ITV Creative to lead the creative department and help us deliver some fantastic work that really resonates with our viewers.”

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