Upwave enables AWS Clean Rooms
June 14, 2024
Upwave, an analytics platform for brand advertising, is expanding its relationship with Amazon Web Services (AWS) to enable its customers and partners with AWS Clean Rooms, a privacy-enhanced data collaboration service that helps companies easily and securely collaborate on their collective datasets—all without sharing or copying one another’s underlying data.
AWS Clean Rooms enables a secure and controlled environment that helps Upwave and its customers safely collaborate to bring exposure data and outcome data together among companies for joint analysis, without them having to share their first-party raw data among each other. Additional benefits include workflow efficiencies and workload reduction.
Chris Kelly, CEO of Upwave, commented: “Upwave is privileged to work with the world’s leading advertisers and publishers who demand cutting edge campaign measurement. We’re always looking for data collaboration and integration options, and we’re excited to extend our long-standing relationship with AWS to include this powerful product in AWS Clean Rooms.”
“Measurement remains an essential use case to help advertisers and publishers understand the performance of their campaigns,” said Eric Saccullo, Senior Business Development Manager, Data Collaboration Applications at AWS. “AWS Clean Rooms will enable Upwave’s customers and partners to collaborate on their measurement use cases in a privacy-enhanced way, that will unlock valuable insights.”
“Clean rooms have enabled the Research & Insights team at IAS to demonstrate the relationship between media quality and brand lift across advertiser campaigns in a secure environment that protects customer data,” added Jeremy Kanterman, VP of Research & Insights from Integral Ad Science. “We look forward to furthering our relationship with Upwave and AWS as we continue to provide actionable data to our global brand and advertiser clients.”