DirecTV sponsors Soccer Champions Tour
June 21, 2024
The 2024 DirecTV Soccer Champions Tour will officially kick off its summer of soccer celebration at the newly-christened DirecTV Champions Lounge, a 38-day long fan experience and brand takeover of the iconic soccer bar Legends in New York City running July 5th through August 12th.
DirecTV returns as the primary sponsor for the second annual series of summer games, which includes six matches between Real Madrid, FC Barcelona, AC Milan, Manchester City FC, and Chelsea FC to be played in iconic stadiums across major markets in the United States between July 27th and August 6th 2024.
This new, enhanced sponsorship continues DirecTV’s unmatched legacy of bringing the best of live sports and entertainment to fans across the United States.
The 2024 DirecTV Soccer Champions Tour marks the second time Real Madrid FC, FC Barcelona, and AC Milan will participate in the summer soccer series and the debut of Manchester City and Chelsea.
DirecTV has been a leader in sports on television since its inception in 1994 and adds the DirecTV Soccer Champions Tour to its growing roster of marquee sponsorships across major college and professional sports. In addition, DirecTV currently provides live carriage of many of the world’s top soccer leagues and competitions with or without a satellite.
DirecTV continues to be the Tour’s leading sponsor and as such will be delivering unparalleled fan experiences and storytelling. In addition to its integration throughout broadcast, digital, and in-stadium signage and exposure, DirecTV will host the aforementioned, one-of-a-kind fan experience in New York City and present a creator-led content series highlighting the American fan experience.
At the DirecTV Champions Lounge thousands of fans will congregate to not only watch DirecTV Soccer Champions Tour matches and purchase customised merchandise in an elevated setting but additionally to take in all the premier events of the summer of soccer, including many high-profile international men’s and women’s competitions.
“On behalf of the DirecTV Soccer Champions Tour, we are thrilled that DirecTV understood the value of their presenting sponsorship in 2023 and decided to go deeper as title sponsor this year,” said Joe Carr, DirecTV Soccer Champions Tour Commissioner. “DirecTV’s longstanding commitment to delivering high-quality matches to American soccer fans makes them the perfect partner for us. We’re excited to continue our relationship and bring this incredible tour of six matchups over 11 days featuring the biggest names in global soccer back to fans in the US for the second year in a row.”
“We are thrilled to bring the DirecTV Champions Lounge to life,” said Vince Torres, chief marketing officer of DirecTV. “This new activation will be a fully-immersive, interactive, DirecTV-centric experience for soccer fans that descend on the Big Apple.”
DirecTV Soccer Champions Tour was created by the global investment firm Sixth Street to support the continued worldwide growth of top-tier soccer clubs by organising high-profile, competitive events for the millions of fans outside the domestic markets of the world’s biggest clubs.
DirecTV Soccer Champions Tour works closely with global premium experience company Legends and is additionally produced together with leading sports and live entertainment company AEG. Legends represented the Tour in securing the title sponsorship with DirecTV.