A study finds that TV is the medium most likely to help brands appear high-quality, successful and popular in the eyes of consumers. The study, Signalling Success, was conducted by research agency house51, commissioned by Thinkbox, the marketing body for commercial TV in the UK. Its findings are based on a quantitative study of 3,600 […]
Findings from digital media measurement, data and analytics software platform DoubleVerify reveal that a shift to contextually-relevant advertising can unlock the opportunity presented by skyrocketing content consumption online The company’s Four fundamental shifts in media & advertising during 2020’ report considers the impact that device types, evolving news cycles, and new ad technologies have had on […]
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server. Ad-supported longform video is a rapidly growing market that’s expected […]
Comscore, a partner for planning, transacting and evaluating media, has announced enhanced brand suitability protections that is says offer brands greater precision to determine what content is safe and contextually relevant. The segments aims to put the control back in the advertiser’s hands to be able to run their ad campaigns along content that is […]
Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use brand experiences that aid TV streaming content discovery while sponsorships for live events and sports are limited. The study, Valuing the Value Exchange, reveals video […]
German broadcasting giant ProSieben, speaking at Deutsche Bank’s 2020 European TMT Conference, confirmed that Q2 this year was “tough” in terms of ad-revenues, although July (down 20 per cent) and August (“slightly positive”) could indicate a return to better times for the final 4 months of the year. Deputy Group CFO Ralf Gierig, addressing the […]
Digital advertising brand safety body Trustworthy Accountability Group (TAG) has launched the TAG Brand Safety Certified Program, which it says is the ad industry’s largest and broadest global brand safety certification programme. At launch, 112 companies have been certified through the programme, including 31 that are certifying their global operations. Among the TAG Brand Safety […]
The Climate Action Working Group, led by UK trade body the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, an initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of […]
La Liga TV advertising revenues for this season are up 20 per cent on the previous season, as fans unable to attend live matches watch on TV, boosting audiences worldwide. La Liga has secured revenues from short ads and sponsorships worth €110 million for the 2020-2021 season, said Oscar Mayo, La Liga’s International Development Director, […]
Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]