Zenith forecasts video entertainment advertising will shrink by just 0.2 per cent in 2020 across ten key markets this year, according to its Business Intelligence – Video Entertainment report. Video entertainment adspend will far outperform the ad market
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that all of its key growth metrics continued to accelerate in the third quarter of 2020. The company grew viewership sharply and served 129 per cent more ads for its partners than in the prior quarter. “Everything is accelerating. […]
Free movie streaming and social platform Filmzie is now available as a channel on Samsung TV Plus in the UK as it continues its mission to connect with the nation’s film lovers. The launch sees Filmzie run as a linear channel on Samsung TV Plus, meaning it will be seamlessly integrated to its viewers’ connected […]
The European Connected TV Initiative, a move focused on exploring the advertising opportunities emanating from the growth of connected TV (CTV) in Europe, has launched with support from Google, Roku, Fincons Group and IPONWEB. Working and collaborating
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]
UK retailer Currys PC World conducted a study into the evolution of television to investigate just how much the world of TV has changed and adapted over time. Here are a few of the key takeaways: Broadcast TV is on the decline, but the British public are embracing a multitude of new ways to watch […]
Affectiva, a global player in Emotion AI, has published findings on consumers’ emotional engagement with ad content over the last eight years, which show that advertisers are increasingly pulling on people’s heartstrings to generate a response. The analysis reveals that advertisers are becoming more effective at eliciting emotional responses – both positive and negative – […]
SpotX, the global video advertising platform, has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and OTT inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the […]
Spanish TV broadcasters saw their ad revenues fall by 9.5 per cent in the first quarter of the year to €392.4 million, according to the latest data from CNMC. The pandemic and subsequent lockdown drove FTA private TV broadcasters to lose €40 million in ad revenues, €348.7 million versus €388.4 million in the same period […]
A report from Arab Advisors Group analysed the impact of Covid-19 on the advertising rates of 20 free to air satellite TV channels broadcasting in the Arab World. Arab Advisors Group established comparison basis to determine the initial impact of Covid-19 on the channels and corresponding media groups in the Arab World. Covid-19 affected media […]