Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]
The free-fall of TV advertising revenues is speeding up the reorganisation of the Spanish TV market, with a second consolidation process now under way in the commercial TV sector, a far-reaching reshuffle of the DTT channels with new entrants and a multiplatform approach of the pay-TV companies to exploit new windows and capture new clients. […]
Google is fully releasing its DoubleClick for Publishers (DFP) Video ad serving tools after a year of beta testing. It considers small business an untapped market for local video advertising and Google is not only trying to entice those marketers with easy ad serving tools, it’s also offering a set of free tools to attract […]
Smartclip has released findings from its annual industry research into the uptake of digital video advertising. The research shows that marketers are waking up to the opportunities presented by digital video advertising and adopting a multi-screen approach. The findings demonstrate how digital video and multiplatform advertising are now playing a substantial role in marketing and […]
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and how […]
ESPN Goals, the free mobile app which brings UK fans action and goals from every Barclays Premier League football match within just minutes of it taking place, notched up its one millionth UK download over the weekend of October 15-16. The app has also been deeply engaging, with fans registering more than 50 million page […]
Media and technology company The Video Network (TVN) has announced the launch of its Internet TV branded content offering called TVN Programming, creating a new strand of sponsorship opportunities for Australian brands. TVN Programming will comprise professionally produced online video sourced locally and globally, and promoted across TVN’s network of 8.3 million monthly viewers as […]
Amid gloomy economic forecasts, a new study from Ebiquity by Thinkbox has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising created the most profit (an average return of £1.70 for every £1 invested), and that its return on investment has increased by 22 per cent in the […]
Advertising on the Internet increased its share of the overall UK market to a record 27 per cent in the first half of 2011, retaking the position as the dominant platform for advertisers from the TV industry. Display advertising was the best performer within the sector, with industry experts saying that buyers in the fast-moving […]
Product placement for TV programmes in three key European markets, the UK, France and Germany, will see steady revenue growth in the years to come as a result of regulations easing across the EU governing the practice, according to an IHS Screen Digest Advertising Intelligence Service report. Conducted together with specialist product placement firm Madigan […]