Break Media, a creator and publisher of digital video content, has published the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come from a number […]
Despite an increasing fixation with all things digital – including online video viewing, leading to fears of ‘cord-cutting’ – US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV […]
Rovi has announced that automaker MINI and its agency Mediaplus are participating in the launch of the Rovi Smart TV Advertising programme in Germany. The programme enables companies to develop and introduce innovative advertising campaigns across HDTVs, Blu-ray Disc players, and other Internet-connected devices. The launch in Germany builds on the success of similar programs […]
smartclip, a specialist in video advertising, and Accedo, an enabler of Smart TV and IPTV applications, have signed a European-wide partnership agreement for the integration of pre roll video ads into Funspot, the most widely deployed gaming application for Smart TVs. smartclip will start monetising the Funspot games immediately with in-gaming pre-rolls in all major […]
VideoHub, a division of Tremor Video, and Nielsen, a global information and measurement company, have announced an alliance giving VideoHub customers access to Nielsen Online Campaign Rating gross rating points (GRPs) via VideoHub for Advertisers. The relationship marks the first time Nielsen has integrated its GRP data with an online video advertising platform. The collaboration […]
Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]
Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]
The Portuguese Government intends to abolish advertising on the remaining TV channel of public broadcaster RTP, after selling one of its two terrestrial channels, which is expected to occur by the end of 2012. The news was announced by the Minister for Parliamentary Affairs, Miguel Relvas, during a seminar organised by the Portuguese Association of […]
UK’s Freesat and Channel 5 have confirmed a marketing partnership, which will see Freesat sponsoring Charley Boorman’s Extreme Frontiers, beginning on November 28th. The deal represents Freesat’s first programme sponsorship and comes one week after the launch of Freesat’s latest TV advertising campaign, which is running on Channel 5 (as well as the other main […]
TubeMogul, a real-time media buying platform for video advertising, has gone live with new partnerships that enable clients to seamlessly buy targeted video ads on connected TV applications. These applications are similar to smartphone applications, but are accessed via Internet-connected TVs or other Internet-enabled set-top devices. Internet-connected TVs are rapidly entering the mainstream with growth […]