Adobe is to acquire brand advertising software specialist TubeMogul for approximately $540 million (€495m) net of debt and cash. Under the terms of the agreement, Adobe will commence a cash tender offer to acquire all of the outstanding common stock of TubeMogul for $14 per share. TubeMogul’s platform enables brands and agencies to plan and […]
UK commercial public service broadcaster Channel 5 Broadcasting has reported record turnover and profits as well as claiming the first consecutive years of profitability in its 20-year history. For the 12 months to September 30th 2016, the Viacom-owned company recorded an operating profit of £58.4 million (€65.6m) against £14.9 million for the previous financial year. […]
Thomson, the UK’s largest tour operator, and Flashtalking, a global independent ad server have partnered to create their first 360° video creative campaign in ad units, showcasing St Lucia’s jungle zip-line. The launch, which integrates immersive 360° video into mobile and display advertising formats, highlights Thomson’s emerging leadership in Virtual Reality 360° content. “Flashtalking are […]
The dominant position of the two largest TV groups Mediaset and Atresmedia in the Spanish FTA market is intensifying. The latest report from Infoadex confirms that the two groups now control 86.4 per cent of the TV ad revenues. To September 30th 2016 the two groups took €1.308.6 million from the total TV ad pie […]
Mediaset Spain, owner of Tele 5 and Cuatro among other channels, has launched what it claims to be the first multiscreen TV ad offer in the country. The offer includes all distribution platforms such as TV, tablets, PCs, smart TVs, mobile phones and online streaming. The initiative, called Superspot Total allows the simultaneous broadcast of […]
Suggesting that their partnership offers improved cross-media comparability for TV and digital ad campaigns and enhanced monetisation opportunities, streaming platform specialist Roku and cross-platform measurement company comScore have confirmed that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essential (vCE). Publishers and advertisers that choose […]
The Spanish TV ad market is seeing growth with a rise of 6.4 per cent in the first nine months of the year, reaching a total of €1.515 billion against €1.424.3 billion the same period the previous year. The figures from advertising consultancy Infoadex show 90 per cent of the figure relate to FTA TV. […]
Allen Klosowski, VP mobile & connected devices, tells us about SpotX’s all-round approach to providing content publishers with a clear, comprehensive and user-friendly route to monetization. Direct sale, programmatic and open market place, all are provided and can monetize video content seen across all devices. [bitsontherun PUE1lomr-hLYU43gg]
CEO Chris Richardson tells us about the Linius solution, offered with partners Digisoft, that allows Internet style advertising targeting on TV. He says operators have the data available, what’s needed is a production and workflow solution using what Linius calls ‘video virtualisation.’ [bitsontherun bLXi470m-hLYU43gg]
Broadcasters are facing the prospect of the worst year for TV advertising since the recession of 2009, as uncertainty over Brexit has seen companies take more than £400 million (€446m) from marketing budgets. Before the UK voted to leave the European Union in the summer, analysts had predicted another propsperous year for the TV ad […]