Security researchers at advertising fraud protection and human verification specialist White Ops have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed ‘The Methbot Operation’ after references to ‘meth’ in the code of the bot itself, this single group of Russian-based operators is stealing as much as $3 million-$5 […]
Aliens will suddenly appear on TV across the UK on Boxing Day (December 26th) to announce that they are coming to Earth in the latest TV ad from Thinkbox, the marketing body for commercial TV in the UK. The ad, The Broadcast, will premiere on UK broadcast TV on Boxing Day and is the first […]
Online ads for food and drinks high in fat, salt or sugar aimed at children are set to be banned under new rules from advertisers. The Committee on Advertising Practice (CAP) said its restrictions would also apply to all other media where under-16s made up a quarter of the audience. The rules are an attempt […]
Europe’s commercial broadcasters have asked the European Parliament to ensure the proposed revision of the Audiovisual Media Services Directive be future proof and ensure fair competition. The call came as MEPs, Member State attachés and commercial broadcasters gathered in the European Parliament to focus on advertising as part of the ongoing EU revision. The Directive […]
WPP’s media investment group GroupM has affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe see another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. Despite the overhang of uncertainty tied to outcomes […]
Christmas TV adverts may help brands receive a vast amount of YouTube views, but they have almost no impact on where the vast majority of consumers do their shopping. A survey of 11,500 consumers by shopping comparison website MoneySavingExpert.com has revealed that just 1 per cent said the adverts had a “big impact” on where […]
Buster the Boxer Dog has helped retail giant John Lewis regain its crown as king of the Christmas ad, according to a study by Opinium Research, who have once more analysed the nation’s favourite Christmas advertising campaigns. The John Lewis advert was deemed the most enjoyable by the vast majority (85 per cent) of the […]
The UK’s Advertising Standards Authority published independent research into consumers’ understanding of broadband speed claims made in ads. It commissioned the research to test whether regulatory standards, set by the Committees of Advertising Practice (CAP) and enforced by the ASA, are effective in protecting the public from misleading claims. The standards permit headline speed claims that […]
Digitalsmiths, a TiVo company, and specialist in personalised content discovery technology, has released the 15th edition of its quarterly Video Trends Report covering key topics across pay-TV, VoD, PPV, OTT, TV Everywhere, connected devices, and content discovery (now branded TiVo’s Q3 2016 Video Trends Report). Based on a survey of over 3,100 consumers, the Q3 2016 […]
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3 per cent to 7.2 per cent for 2016, and from 5.8 per cent to 7.2 per cent for 2017. This increase in spending takes the industry to an investment […]