The UK government is considering proposals to restrict betting commercials on daytime TV in its review into fixed-odds betting terminals. The move would be significant for broadcasters such as Sky and BT Sport, whose football coverage attracts million of pounds in revenue each year from betting ads. This summer Sky Sports made a three-year deal […]
According to a Nielsen study, people watching virtual reality videos recalled the brands mentioned 28 times more than in traditional commercials. Recall of 360 degree content in general was eight times higher, and consumers were three times as likely to buy after seeing an ad in the VR format. Nielsen’s research
Social media giant Facebook has confessed that it has overestimated how much video people have watched through its service for the last two years. The error affected a Facebook metric called “average duration of video viewed”, which was supposed to tell publishers for how long, on average, people had watched a video. However, the metric […]
92 per cent of European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove. When asked to pinpoint their specific objections to […]
Results from a Trusted Media Brands study exploring the future of digital video found 65 per cent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast […]
WPP’s GroupM, the media investment management group, has trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (€492.2bn) (+4.3 per cent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time. However, […]
According to the Q2 2016 US Video At-A-Glance report from Videology, a software provider for converged TV and video advertising, the growth in programmatic TV capabilities is driving more marketers to embrace solutions that go beyond age and gender to find linear TV programmes, networks or dayparts that index highest for their strategic audience. Quarter-over-quarter […]
Eighty-eight per cent of viewers across the UK do watch the adverts on live TV, according to research conducted by Censuswide. The survey, commissioned by live ad insertion specialist Yospace, measuring the appetite and attitudes towards TV advertising in the online world, revealed that rather than avoiding ad breaks audiences actually want to see adverts […]
Following weekend speculation that a deal was imminent, Verizon Communications and Yahoo have confirmed they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion (€4.40bn) in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly […]
Videology – a software provider for converged TV and video advertising – has reported that view through rate remained the priority for UK advertisers and agencies when establishing campaign objectives. According to an analysis of all impressions run through Videology’s platform in Q2 2016, 58 per cent of UK advertisers optimised their campaigns towards view […]