FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]
Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social When asked if […]
Integral Ad Science (IAS), a global player in digital media quality, has released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this study goes beyond traditional survey data on consumer preferences and examines brain activity in response to […]
Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion (€1.14bn) in annual advertising revenues – including from some of the most iconic global companies, according to new research from Internet security education body the Digital Citizens Alliance and piracy risk data and protection, brand […]
Findings from Hub Entertainment Research’s study about the Tokyo Olympic Games reveals that NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock AVoD service appears to have paid off for both NBCU and its advertisers. Peacock’s Olympic viewers had good news for advertisers. According to Hub’s study, 2021 Hub Olympics Flash Study, half […]
Liberty Global’s Belgian service provider Telenet is to stop subscribers skipping ads on recorded and catch-up shows. It says that in response to requests from Belgian broadcasters, it is to force viewers to sit through one minute of adverts before any recordings of content from DPG Media’s VTM and SBS’s Play channels from September. At […]
As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered platforms – where viewers can choose between a paid, ad-free option and a less expensive (or free), ad-supported option – appeal to the largest cross-section […]
The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, reveals extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards. Despite an increase […]
Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo spiked to nearly four times the brand’s average number of searches, reaching a high on June 13th, the third day of the Euros. The Chinese […]