A study conducted by cybersecurity and IP protection specialist White Bullet has revealed that 20 per cent of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13 per cent) and adult content (7 per cent) found within them. The latest stats from its Intellectual Property […]
TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot. With audiences stuck at home – especially in those early months – dayparts also […]
Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]
Multichannel broadcster UKTV – owned by BBC Studios – has invested in luxury watch comparison website start-up TIME-TO-FIND, using its multi-million pound investment fund, UKTV Ventures. The partnership comprises an ‘airtime-for-equity’ agreement which will see TIME-TO-FIND launch its first ever TV advertising campaign on UKTV’s seven channels – Alibi, Dave, Drama, Eden, Gold, W, and […]
TSB has formed a digital partnership with Channel 4, to launch its latest TV campaign ‘Life Made More’ which begins immediately and runs through to March 28th. The deal was brokered by the7stars and uses 4Sales’ unique data matching ad product BRANDM4TCH, enabled through partnership with technology platforms InfoSum and Mediarithmics, to reach addressable audiences […]
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders are favouring the Connected TV (CTV) options of established networks over streaming start-ups. This has a direct bearing on the 2021 Upfront, as most advertisers […]
Global online video advertising revenue will grow from $70 billion (€57.7bn) in 2020 to $120 billion by the end of 2024 according to Omdia’s latest Global Online Video Advertising report. Driven by the post-Covid-19 online video
Impacted by the Covid-19 crisis and a decline in the ad market, French commercial broadcaster TF1 group has posted a net profit result down to €55 million in 2020 instead of €154.8 million the previous year. Consolidated revenue reached €2.082 billion, down 11 per cent and the current operating profit margin established at 9.1 per […]
Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]