In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 […]
As the battle for Americans’ right to congressionally granted free-to-air broadcast access heats up, Alki David, CEO and Founder of Internet television service FilmOn, has responded to rival Aereo’s December 12th brief asking for a Supreme Court hearing (Aereo welcomes Supreme Court battle). “Aereo’s brief asking for a Supreme Court hearing is vital to the […]
Facebook will begin selling video ads later this week reports the WSJ. The ads will play automatically in users news feeds as Facebook targets a share of the $66.4 billion that advertisers are expected to spend on US television this year. One of the first ads to be played will be a short tease made […]
YouTube will generate 50 per cent in ad revenue year-on-year in 2013 says a report from eMarketer. Advertisers will spend a projected $5.6 billion as advertisers seek a younger audience watching on new devices. YouTube does not keep all of the advertising revenue that flows through its site, paying much of it to partners and […]
TV is increasingly watched on catch up long after shows originally air, and broadcasters are trying to get paid for more of those views. Leslie Moonves CEO of CBS told the UBS Global Media Conference in New York that advertisers are increasingly willing to pay for those audience members who watch via who watch via […]
Global ad expenditures will increase 4.6 per cent in 2014 to $531 billion, according to GroupM’s latest spending forecast – a downgrade from the 5.1 per cent growth that the firm initially projected for 2014 back in August. But persistent economic sluggishness in a number of markets worldwide prompted GroupM to issue the downwardly-revised forecast. […]
Comcast has partnered with Nielsen to test a new ad strategy that will see advertisements inserted into the VoD offering of every episode of a current series’ season. With 200 full TV-series offered on Comcast’s VoD platform, the US telco will use Nielsen’s ad measurement system to get commercial ratings credit for the views of […]
Spain’s TV ad crisis will continue in 2014 with free-to-air TV channels seeing an average decrease of 10.6 per cent and pay-TV a decrease of 8.9 per cent, according to Zenith Media. Analysts forecast that overall advertising will experience a slight recovery from Spring next year with the fourth quarter pulling in revenues. As a […]
Advertising spending in UK media is expected to show a seven per cent increase this year, double the rate GroupM predicted only six months ago and leading the world’s developed economies. The report, released by GroupM Futures Director Adam Smith, measured ad spending in the UK will reach a total of £13.9 billion ($22.5 billion, […]
Yahoo Japan has selected Videology – the global video advertising platform – as its video advertising technology partner. This announcement was made in conjunction with Yahoo Japan’s launch of a comprehensive and expanded premium video advertising business in Japan—the world’s second largest television market. “We are pleased to announce our exciting partnership with Videology. Not […]