Freeview, the UK’s biggest TV provider, has launched a new advertising campaign that highlights the free entertainment service offers. Based on the proposition: ‘Entertainment. It’s even better when it’s free’, the creative equates the wonder of an underwater world seen through the eyes of a young boy, with Freeview’s content. The new 60 second advert […]
Scripps Networks Interactive is launching ulive, a new digital lifestyle video site (www.ulive.com) and distribution network. ulive combines videos from all of Scripps’ brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country – plus more than 70 new original video series from Scripps’ talent and social media stars and […]
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw adspend boosted by the London Olympics and the US elections – reflecting the extent to which the advertising market is now stabilising. According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertising market […]
A US District Court in California has denied a preliminary injunction application by Fox Broadcasting to block DISH’s Hopper and its DISH Anywhere and Hopper video transfer services. DISH’s EVP/General Counsel, R. Stanton Dodge, in a statement, said: “Today’s decision is the fourth in a string of victories for consumers related to our Hopper Whole-Home […]
Tremor Video, a provider of technology-driven video advertising solutions, has launched VideoHub Connect, a bidding and buying feature now available through its end-to-end video advertising platform, VideoHub for Advertisers (VHA). VideoHub Connect allows advertisers and agencies for the first time to programmatically buy video based on effectiveness, using extensive brand performance analytics. Finally marketers can […]
TiVo Research and Analytics, a provider of single-source TV viewing and purchase data for advertisers and TV networks, has released findings from a study examining purchase habits of consumers exposed to a Comcast Media 360 cross media TV and digital advertising campaign in the US. The data showed that TV and digital have different impacts […]
German pay-TV broadcaster Sky Deutschland and technology giant Samsung have partnered to raise awareness and accelerate adoption of Ultra HD technology across the country. They two companies will combine to promote Ultra HD with a nationwide TV and advertising campaign. Phase one will see an Ultra HD Showcase Trailer screened on Samsung Ultra HD TVs […]
A US district court judge has ruled that DTH broadcaster Dish can continue to use its AutoHop and PrimeTime Anytime features on its ‘Hopper’ DVR, and refused network broadcaster ABC’s application to bar the applications when viewing its channels. Judge Laura Swain of the Southern District of New York, United States District Court, ruled in […]
Ensequence, a supplier of advanced television advertising products and services, is launching AdConneqt+, a new US platform for interactive TV advertising. By allowing programmers to offer an interactive upgrade to 30-second ad inventory, AdConneqt+ enables viewers to instantly respond to national advertisers’ 30-second spots with a few clicks of the remote control, enhancing the ads’ […]
Following the success of the first iteration of ITV’s interactive VoD ad format, Ad Explore, ITV Commercial has unveiled a new suite of functionality for ITV Player audiences. The new format launched with Thinkbox’s ‘Harvey and Rabbit’ campaign on September 16. The first iteration of Ad Explore, launched in February 2012, was developed to increase […]