FreeWheel, a Comcast company and advertising management solution, has published its Q4 2018 Video Marketplace Report (previously the Video Monetisation Report), which shows the line between linear and digital TV is increasingly disappearing, as the TV and premium video landscape evolves. In Europe, confidence in premium video continues to grow, with overall ad views in […]
SpotX, the global video advertising and monetisation platform, together with clypd, the audience-based sales platform for television advertising, have announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and OTT. The collaboration allows for the unification of […]
When consumers turn on their TVs, they aren’t always just streaming their favourite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the AI-powered, enterprise software platform, nearly half […]
FreeWheel, a Comcast company, has announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements aim to bring greater efficiencies to many of the tasks associated with buying local TV advertising for both agencies and local broadcasters. The new […]
TDF and ENENSYS announce the conclusion of a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on DTT. TDF has chosen to partner with ENENSYS Technologies, a major player in advertising insertion, to accelerate the development of its targeted advertising solution dedicated to DTT. The partnership between TDF and ENENSYS […]
Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now in its third year, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising. The study, which is based on findings […]
Advertising revenue across Asia Pacific expanded by 6.3 per cent in 2018 to top $180 billion, and is on course to grow by a further 6.2 per cent in 2019 to move close to $195 billion in revenue, according to a report from Media Partners Asia (MPA). Asia Pacific Advertising Trends 2019 forecasts net ad […]
Kaltura, a video technology provider, has formed a strategic partnership with Dativa, the TV data consulting company, to develop a data lake dedicated to Cloud TV services. The data infrastructure built based on Dativa’s skills, toolset, and understanding will enable TV marketers using the Kaltura TV Platform fast time to insights and the ability to […]
UK commercial PSB ITV has signed an exclusive UK and Ireland licensing agreement with digital advertising technology company Amobee for end-to-end programmatic buying and selling of premium video inventory on ITV’s premium VoD service, the ITV Hub. This will enable ITV to launch a new, fully-programmatic, premium advanced advertising platform, built using Amobee’s advertising technology […]
Tru Optik, a specialist in targeting, measurement, and privacy management, has announced the close of a $10 million (€8.9m) venture round led by MitheraCapital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x year-over-year growth in its SaaS/DaaS business, the funds will allow Tru Optik […]