Amobee, a global digital advertising technology company, has announced an agreement with Univision Communications, a media company serving Hispanic America, to be the linear television optimisation platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimised […]
After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed […]
Carolyn McCall, chief executive of UK commercial public service broadcaster ITV, has refuted a suggestion that the proposed BritBox SVoD service it is planning in partnership with the BBC was “far too late” to market and “completely dwarfed by recent announcements from California,” suggesting that its distinctive British programming offered something that other services did […]
Virgin Media’s latest advert for its ‘Switch to Super’ campaign will air simultaneously across all five of ITV’s main channels on March 30th. The new advert, which features the portrayal of Usain Bolt as a superhero and is the first to focus on Virgin Media’s recently announced Intelligent WiFi service for its customers, will get […]
Tru Optik, an audience intelligence and data-management platform (DMP) across OTT and connected TV has announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The […]
Innovid has released its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalised video campaigns and short-form mobile video. The year-long study analyses thousands of video campaigns with billions of impressions across […]
Virgin Media and Sky have revealed that AdSmart technology for addressable TV advertising will be available on the Virgin TV footprint in the UK from July 1st. The companies say the launch of AdSmart will enable advertisers to target a potential audience over time of more than 30 million viewers across Sky and Virgin Media […]
Apple finally puts some flesh on the bones, or fruit on the vine, of Apple TV. But is it really hard core about its TV proposition? Tuning in live to its launch, it was frustrating for us media watchers that we had to wait through the new News proposition, Games proposition and Pay proposition as […]
Italy’s Antitrust Authority has fined sports OTT broadcaster DAZN €500,000 for misleading publicity and information on its 2018/2019 Italian football package. Following an investigation launched last August, the Antitrust Authority found the streaming service guilty of unfair business practices, by violating article 21 of the Consumer Code. Specifically, in its promotional activity, DAZN used advertising […]
Google and Facebook’s combined share of the UK digital ad market will also continue to rise. This year, it will reach 63.3 per cent, up from 62.7 per cent last year, according to eMarketer’s latest UK digital advertising forecast. “The duopoly’s stranglehold on the UK digital advertising market is strengthening, with Brexit uncertainties being the […]