A report by research firm eMarketer has forecast that UK Internet ad spend growth will diminish by more than 50 per cent in 2009 and predicted that the digital media sector will not fully recover from the economic downturn until the London Olympics in 2012. eMarketer predicts that the Internet will continue to outperform other […]

BT has concluded its delayed trial of the controversial behavioural ad targeter Phorm and hopes to roll out the service to its ISP customers. Phorm told the market: "The trial achieved its primary objective of testing all the elements necessary for a larger deployment, including the serving of small volumes of targeted advertising. There will […]

TiVo is offering advertisers a new way to reach TiVo subscribers, who are prone to fast-forwarding through standard 30-second spots as they consume time-shifted programming. "Pause Menu," allows clickable, promotional graphics to be placed on the TV screen when a TiVo user pauses a live or time-shifted programme. The first advertisers to use Pause Menu […]

Visible World and Ensequence have revealed a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the ETV/EBIF standard. By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through Ensequence’s interactive television […]

A study of user reactions to advertising within video has revealed no evidence to suggest such ads would adversely affect users' relationship with ITV's local website. Of 1200 people surveyed about overlay advertising currently being trialled on ITV Local, just 9 per cent claimed it detracted from their overall viewing experience – lower than with […]

A report by the Advertising Standards Authority – the UK advertising regulator – has found that companies are sticking to digital marketing rules. However, 70 per cent of complaints to the Advertising Standards Authority about online ad practices are not covered by the current regulatory regime. The ASA’s compliance report, the first into internet advertising, […]

Phorm, the behavioural advertising platform, is under pressure as its four board members Stephen Meyer, Virasb Vahidi, David Dorman and Christopher Lawrence have quit "with immediate effect". Phorm said the four "take this action as a result of differences with CEO Kent Ertugrul as to the management and future direction of the company". To replace […]

Google will power some web ads for the broadcaster site ITV.com which will start running AdSense text ads on its search results pages in the next 10 days or so. Google has already powered ITV.com's site search for 18 months so this is a logical extension of the deal – and it may be extended […]

Miniweb, the Interactive Service Provider that is enabling interactivity and targeted, web-style advertising on the TV, has confirmed the commercial availability of TV Keys, a new interactive TV service. TV Keys bridge the gap between the interactivity and targeting of the web and the ease of use and reach of TV, to deliver a measurable […]

ITV won the contract to sell ads for the venture as it guaranteed a high level of revenue. But ITV is understood to be trying to change the terms of the arrangement. Media Week reports they have become concerned the BBC won't supply full i-Player content but rather abridged versions. A BBC spokesman said: “BBC […]