Annual adspend on mobile search will reach $445 million in 2008 – representing more than 34 per cent of total mobile adspend – before rising to more than $2 billion by 2013, according to Juniper Research. The Juniper reports – Mobile Search and Discovery and Mobile Advertising – found that as operators abandon the 'walled […]
YouTube rival Dailymotion said it expected to make more than E10 million in revenue this year, despite only selling ads since July 2007. Dailymotion CEO Mark Zaleski said. “We are in growth mode. We are past the start-up phase and now in the consolidation and monetisation phase.” Dailymotion's three founders own 21-22 per cent of […]
ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade said ITV would still beat the rate of growth in the UK ad market as a whole for the first time since 2000. The firm said first-quarter revenues rose, helped […]
Research from Thinkbox and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in isolation. Their combined use produces major benefits for advertisers, including increased positive brand perception amongst consumers – some 50 per cent higher – as well […]
The European Commission has taken the next step in proceedings against Spain for not complying with television advertising restrictions. The infringement procedure, started in July 2007, is based on a monitoring report that found that the main TV channels in Spain, both publicly funded and commercial, failed regularly and by some margin to restrict advertising […]
Australia is set to receive its first live free-to-air mobile TV network with the launch of Bluetooth broadcaster YoMo. Starting this month, the service, which will feature a video news and entertainment feed updated throughout the day, will be broadcast, using Bluetooth technology, to a network of transmission points in the eastern states. Anyone with […]
Total US measured advertising spending is projected to increase 4.2 per cent in 2008, according to the full-year forecast released today by TNS Media Intelligence, provider of strategic advertising and marketing information. Measured expenditures are forecast to grow by 3.6 per cent in the first half of 2008 followed by a gain of 4.7 per […]
From Sotires Eleftheriou in Paris In a surprise announcement President Sarkozy said that the government is looking to drop ads from the public sector television and radio channels. These are currently financed by a licence fee of E116 a year, with advertising bringing in an extra E800 million, providing France 2 with 40 per cent […]
Internet search is expected to contribute up to three quarters of all UK advertising revenue growth this year, while traditional media stagnates. WPP's GroupM predicts that advertising will grow by 6 per cent in 2008, but without the contribution from Google and other search engines, the rate of improvement across other media would be only […]
YouTube is to expand its pilot advertising programme to a select number of amateurs, giving more users a shot to make money from their homemade videos. The site will accept applications from amateurs to become part of its programme that splices ads into online videos. The video makers will share in the resulting revenue. Until […]