The Time Warner UK Advertising Council – a joint venture between, IPC Media, Turner Broadcasting, AOL UK, Time and Fortune magazines and Warner Bros – has failed to strike a single deal since being established in October 2007 reports Media Week. The council was established to act as a hub for campaigns to be run […]
The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts for the social-networking sector by around £250 million (E312m) by 2011. eMarketer said that “in spite of the media hype” around social networking worldwide-advertising spending […]
French commercial TV operators Television Francaise 1 (TF1), Vivendi SA’s Canal+ and M6-Metropole Television have announced the creation of an association (ACP) to ‘defend the rights and professional interests’ of national, private, terrestrial channels. The formation of ACP comes at the time when a government-appointed commission is due to announce its proposals for removing advertising […]
The failure of social networking sites – such as Facebook and MySpace – to translate their global popularity into ad revenue has led research company eMarketer to downgrade ad-spend forecasts for the social-networking sector by around £250 million (E312m) by 2011. eMarketer said that “in spite of the media hype” around social networking worldwide-advertising spending […]
DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated TV stations. DISH Network subscribers who have a digital video recorder will now be able to use their remote controls to request more information from […]
DISH Network Corporation, Americas third largest pay-TV provider and NBC Universal, have signed an agreement to provide interactive trigger capabilities to NBC Universal’s 14 television networks and 10 NBC owned-and-operated TV stations. DISH Network subscribers who have a digital video recorder will now be able to use their remote controls to request more information from […]
Annual adspend on mobile search will reach $445 million in 2008 – representing more than 34 per cent of total mobile adspend – before rising to more than $2 billion by 2013, according to Juniper Research. The Juniper reports – Mobile Search and Discovery and Mobile Advertising – found that as operators abandon the 'walled […]
YouTube rival Dailymotion said it expected to make more than E10 million in revenue this year, despite only selling ads since July 2007. Dailymotion CEO Mark Zaleski said. “We are in growth mode. We are past the start-up phase and now in the consolidation and monetisation phase.” Dailymotion's three founders own 21-22 per cent of […]
ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade said ITV would still beat the rate of growth in the UK ad market as a whole for the first time since 2000. The firm said first-quarter revenues rose, helped […]
Research from Thinkbox and the Internet Advertising Bureau (IAB) has shown that using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in isolation. Their combined use produces major benefits for advertisers, including increased positive brand perception amongst consumers – some 50 per cent higher – as well […]